Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The Future of Marketing…Facial Recognition?
Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when watching video ads?...
From Candidates to Companies: How Facebook is Changing the Game
Welcome to the Kleber & Associates blog! From Candidates to Companies: How Facebook is Changing the Game As election season draws closer, candidates are eagerly throwing their hats into the ring in hopes of gaining early momentum and public confidence. Evident in...
Is There an App for That?
Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest. How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The common...
Is print making a comeback?
Welcome to the Kleber & Associates blog! Is print making a comeback?. Here’s the latest. In the last few years, magazines, newspapers and even books have slowly made their way into the digital space. As more people look for their information online, print is...
The Eco-friendly Easy-Bake Oven: Investing in play
Welcome to the Kleber & Associates blog! Here’s the latest on The Eco-friendly Easy-Bake Oven: Investing in play Going green may be costly for some, but it’s an investment worth making according to most. With eco-friendly options available for homes, products and...
Generation Y says: Share with us
Welcome to the Kleber & Associates blog! Generation Y says: Share with usHere’s the latest. Generation Y (the Millennials) has been getting a lot of attention lately. As the most recent consumer group to enter the housing market, many believe that the nation’s...
Report: GlassBuild
Welcome to the Kleber & Associates blog! Here’s the latest on GlassBuild GLASSBUILD: September 12-14, 2011 Georgia World Congress Center: Atlanta The National Glass Association’s annual event, GlassBuild America, hit Atlanta this year with a show full of...
How to win without the Middle Class
Citigroup calls it the “Consumer Hourglass Theory.” Others cite a “trading up, trading down” trend. No matter the label, America’s swiftly evolving consumer markets have created a fairly distinguishable divide. And to win in this economy, you’re going to need to do...
Report: CONSTRUCT show
Welcome to the Kleber & Associates blog! Here’s the latest on CONSTRUCT show. CONSTRUCT: September 14-16, 2011 McCormick Center: Chicago, IL CONSTRUCT, the commercial building event for architects, specifiers, engineers, facility managers, and building owners, was...
Report: Casual Market show
Welcome to the Kleber & Associates blog! Here’s the latest on the Casual Market show Casual Market: September 12-15 Merchandise Mart- Chicago, IL The International Casual Furniture & Accessories Market is a four-day tradeshow that provides retailers with a...
The Emerson School Project: A Historic Building Goes Green
Welcome to the Kleber & Associates blog! Here’s the latest on The Emerson School Project: A Historic Building Goes Green When it comes to green building, it’s not all about new construction. The topic of green construction is popping up in unexpected places,...
Revisiting Homes of the Future
Welcome to the Kleber & Associates blog! Here’s the latest onRevisiting Homes of the Future Our tour of homes of the future doesn’t stop quite yet… let’s have a recap of what we’ve seen so far. Our first futuristic home is eco-friendly and is displayed at the...
