Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Eye-tracking device improves laptops, industries
Computer technology is constantly changing. Laptops are getting lighter, faster and some even have touch-screen capabilities. A new component in the works, an eye-tracking device, could make laptops even faster and, most impressively, more personable. The device can...
Can a logo make a difference?
JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling down...
Top 20 Building Product Brands to Follow on Twitter
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick reference to...
SEO & Social Media Buzzwords you need to know
If you’re trying to promote your business or just looking to find a voice on the web, you’ll inevitably run into a few unfamiliar terms. The world of internet marketing is full of jargon –specifically acronyms– that can get a little confusing if you’re just starting...
Investors Gain Positive Opportunities in Housing
According to a recent article on Seeking Alpha, there is good news for investors—the housing sector is rising. As the following charts show, the lowest period for this sector was in July and September of last year. Since then, the index has been moving back toward the...
Housing affordability hits record high
Offering another reason to believe the housing industry – and economy as a whole – is strengthening, the NAHB/Wells Fargo Housing Opportunity Index reported that nationwide housing affordability has reached a record high. Based on households earning the national...
Don’t Lead Your Customers to Unsubscribe
Welcome to the Kleber & Associates blog! Don’t Lead Your Customers to Unsubscribe. Here’s the latest. Through Facebook, Twitter and e-mail, companies can reach out to consumers faster than ever. However, consumers can unsubscribe faster than ever, too. One click...
Why remodeling is seeing significant growth
Welcome to the Kleber & Associates blog! Here’s the latest on Why remodeling is seeing significant growth When Harvard issues a report, people listen. Last month, Harvard's Joint Center for Housing Studies issued a study entitled "A New Decade of Growth for...
Super Sunday Branding
Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players… advertising execs! With well over 100 million viewers,...
Self-promotion Through Blogging
Welcome to the Kleber & Associates blog! Here’s the latest on Self-promotion Through Blogging Journaling has always been a popular hobby among those who need a way to escape our busy world. A tradition spanning hundreds of years, journaling used to be a private...
Only 3 days left…Let your voice be heard!
The Kleber & Associates blog, "Marketing Home Products," has been nominated for Ad Agency Blog of the Year. Now... your vote could make all the difference! As you know, K&A's Marketing Home Products blog highlights new products, industry trends, the latest in...
Would you plug in?
Imagine you’re walking down the street, in a subway station, waiting for a bus or sitting outside a coffee shop, and you see a USB flash drive sticking out of the side of a building or securely set in a phone booth’s pole. No...
