Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Marketing Home Products on Black Friday
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products on Black Friday Many know the day after Thanksgiving to be a time of long lines, shopping bags and incredibly deep discounts. The pseudo-holiday that is dubbed...
When will we exercise zero-carbon building?
Welcome to the Kleber & Associates blog! When will we exercise zero-carbon building? Here’s the latest. I read an article recently about The Weidt Group, a Minnesota design team who presented their prototype for a "zero carbon" office building at the Minnesota...
We’re all seeing GREEN: a 2010 Greenbuild report
"You don't change things by solving problems. You solve problems by changing." - Paul Hawken (speaking at Greenbuild 2010) It’s incredible to me all the strides in sustainability and brilliant innovations we see year after year at Greenbuild. We have all witnessed the...
On Family…and Turkey
Besides the fact that my father makes THE BEST turkey… seriously, I challenge any 5-star chef to take him on…Thanksgiving for me always comes down to one thing: family. (OK, two things: turkey and family - a group of people I can’t get enough of.) That’s not to say I...
Why can’t Gen-Y get us out of the housing crisis?
Generation Y, or the Boomer Babies, were born during the 1980s and into the 1990s. They are often described by previous generations as technology-dependent, attention-craving, underachievers. It is also thought by some that Gen-Y should help fix our economy by...
Repurposing is recycling
Welcome to the Kleber & Associates blog! Repurposing is recycling. Here’s the latest. Inspired by all things green, I keep coming across more innovative repurposing ideas for the home. (Check out a recent post about giving new meaning to home décor.) To...
Urban Suburbia: Can it beat the city?
Welcome to the Kleber & Associates blog! Urban Suburbia: Can it beat the city? Here’s the latest. Buildings with industrial spice, lofts with exposed brick and a modern flair, boutiques and shops within walking distance… everything you expect to find in...
10 Brands not to miss at Greenbuild 2010
Greenbuild is fast approaching – it’s just a little more than a week away. If you’re headed to the Windy City, be sure to stop by and see what these companies are doing to not only produce quality home products, but do so in extremely environmentally-friendly ways –...
Recycled products give new meaning to home décor
Welcome to the Kleber & Associates blog! Recycled products give new meaning to home décorHere’s the latest. I wrote recently about the great strides Chiquita is making to encourage consumer interaction with its brand by allowing individuals to design their own...
Game-changer: Solar at the price of coal
Solar power may be getting cheaper, at least if 1366 Technologies has anything to say about it. The company, which created a new way to produce silicon wafers used in solar technology, recently announced an additional $20 million in financing, which will enable it to...
Induction Cook tops: worthwhile or bewitching?
Welcome to the Kleber & Associates blog! Induction Cook tops: worthwhile or bewitching? Here’s the latest. I’ve been hearing a lot of buzz about induction cooking recently. Surely you’ve seen Kelly Ripa in the Electrolux commercial dancing around the kitchen to...
10th Annual Design Building Institute of America
The 10th annual Design Building Institute of America (DBIA) Conference and Expo was held in Las Vegas last week, from October 18 - 20. Close to 2,000 people attended the overall event and the trade show portion of the event proved popular in several building related...
