Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The wait is over for Verizon customers ready for iPhone
For many, the light at the end of the tunnel is upon us! For anyone who does not have AT&T as their cell phone provider and has clamored for an iPhone, the wait is over. Starting February 10, the iPhone 4 will be available through Verizon Wireless, as Apple ends...
The Value of Business Relationships
Welcome to the Kleber & Associates blog! Here’s the latest on The Value of Business Relationships The English writer John Doanne wrote that “no man is an island” and that his well-being depended upon the well-being of others. While parts of 2010 had me wishing I...
Can Your Logo Stand on its Own?
Welcome to the Kleber & Associates blog! Can Your Logo Stand on its Own? Here’s the latest. Starbucks revealed its new logo last week, removing the words “Starbucks” and “coffee” from its iconic green and black mermaid logo. Is there something to be...
To Fingerprint or Not?
Your computer is as unique as you are – charismatic, outgoing and sensitive. All jokes aside – a lot can be determined from a single machine. Think of your computer or cell phone as a true reflection of yourself, secrets included. Whether you use your computer for...
CNN, CNBC Report Commercial Real Estate Rebound
Investors are expressing interest in what CNN calls “the slow moving commercial real estate recovery”. CNBC interviewed portfolio managers who agree. Might related industries such as building contracting and building products benefit?
Consumer Spending Rises
Consumer spending increased in November for the fifth month in a row, according to Reuters. The article concludes that “with the economic outlook brightening, consumers' mood is also perking up.” This follows on the heels of other positive economic news: new home...
Harvard Releases Good News for Social Marketers
The Harvard Business Review’s January-February issue, just released, states that multi-taskers may be advertisers’ best audience. It states that “People are combining TV watching and internet use in ways that could be highly valuable to advertisers.” Between laptops,...
Positive year-end news: existing home sales rise
Sales of existing homes rose 5.6% in November, according to articles in the Wall Street Journal and NPR online today. “Sales have now risen in three of the past four months,” writes Mark Memmott of NPR. The Wall Street Journal notes that “prices stabilized as fewer...
Simple Wishes for Whirled Peas
Let's Blog Off asks...if money were no object, what would be the perfect gift? Whether it’s for yourself or for somebody else, what thing would you give that you won’t or can’t give now? Your browser does not support iframes. ...
Six to See: an IBS preview
Orlando is home to January's 2011 International Builders' Show, highlighting new products and building innovations to start the year off with a bang. Universal Forest Products will launch its new line of “ultralow-maintenance” composite deck board, Latitudes Captiva....
Designers' Strategies For Small Spaces
Designing the perfect small space is like throwing the perfect dinner party: large personalities are needed to make things memorable, while quiet supporting actors provide balance. One large piece in a small room: Interior Design Hall of Fame member Bunny Williams...
Trust and Advertising: Bridging the Gap
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads, one thing...
