Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Marketing Home Products with Twitter, Part 1
There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and sharing...
Using Niche Consumer Targets to Market Home Products
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and...
Flooring Options for Marketing Home Products: What's Old is New, and What's New is Green
Updating your flooring is one of the best investments you can make in your home. Two popular trends to consider when marketing home products are the move toward sustainability and the move to environmentally friendly versions of old favorites. What are...
Take a Positive Outlook on the Economy when Marketing Home Products
Forecasters Predict Recovery Next Year Good news: An overwhelming majority of economists and forecasters feel quite optimistic about where the economy is headed. Not-so-good news: There is great discrepancy between these optimists regarding when the economy will truly...
Maximize Your ROI Through Marketing Home Products
Welcome to the Kleber & Associates blog! Maximize Your ROI Through Marketing Home Products. Here’s the latest. Today’s economy has every business executive—including CEOs and CMOs—looking at ways to restrain and curb their annual budget expenditures. If you’re one...
Marketing Home Products to Hispanic Americans
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4 trillion by...
Marketing Home Products for Outdoor Living
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products for Outdoor Living Outdoor living spaces have ignited fundamental shifts in how consumers use and view their backyards. They come at the intersection of landscaping, home...
Maximize Marketing Home Products during Hard Economic Times
A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick fix...
“Foreverism” a New Trend in Marketing Home Products
Customers Are Forever Interacting, Forever Online According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the: “Many ways that...
Marketing Home Products to Improve Indoor Air Quality
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Improve Indoor Air Quality Surprisingly, the awareness of pollutant-free indoor air is not as prevalent as other green issues today. According to the World Health...
Employee Satisfaction Key to Marketing Home Products
Welcome to the Kleber & Associates blog! Employee Satisfaction Key to Marketing Home Products. Here’s the latest. Seven Ways to retain the best of the best An effective team is the heart and soul of any successful business. Keeping the best staff and...
Marketing Home Products to Today’s Kitchen Remodeling Prospects: 3 Marketing Strategies that Work
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Today’s Kitchen Remodeling Prospects: 3 Marketing Strategies that Work As one of my earlier blogs points out, the status of the kitchen remodeling market is promising. Below...
