Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Top 3 Tradeshow Marketing Tips
Marketing Home Products at Tradeshows on a Tight Budget It’s no secret that tradeshow attendance and morale has declined over the last few years due to obvious reasons that stem from challenges in the housing market and economy. As a result, many home products...
The New PR Umbrella: Marketing Home Products with More Responsibility
The marketing and communications world has changed more in the past five years than it has in the last 20. Due to technology and the explosive popularity of social media, today’s home product marketers and public relations practitioners must walk a fine line between...
The 4 P’s of Integrated Marketing Communication
Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber & Associates,...
Marketing Home Products in a Segmented Marketplace
Here’s the latest on Marketing Home Products in a Segmented Marketplace Balancing Social and Traditional Communications Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it. Despite the hype surrounding...
Staying True to Your Brand When Marketing Home Products
Welcome to the Kleber & Associates blog! Here’s the latest on Staying True to Your Brand When Marketing Home Products Why Your Brand is Your Promise You know the story. When two or more businesspeople care about each other and want to work together…they start a...
Marketing Home Products to Hispanic Americans: Marketing to a “Race” or “Ethnic Group?”
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Hispanic Americans: Marketing to a “Race” or “Ethnic Group?” Recently, K&A created a “Marketing to Hispanic Americans White Paper” in order to define the group that is...
12 Macro Trends Affecting Marketing Home Products in a Changing Business Landscape
Welcome to the Kleber & Associates blog! Here’s the latest on 12 Macro Trends Affecting Marketing Home Products in a Changing Business Landscape The major forces that shape our societies—from politics and environmental developments to financial meltdowns—have a...
Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years, focusing on how...
Marketing Home Products with Twitter, Part 2
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business prospects.Let’s start...
Marketing Home Products with Twitter, Part 1
There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and sharing...
Using Niche Consumer Targets to Market Home Products
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and...
Flooring Options for Marketing Home Products: What's Old is New, and What's New is Green
Updating your flooring is one of the best investments you can make in your home. Two popular trends to consider when marketing home products are the move toward sustainability and the move to environmentally friendly versions of old favorites. What are...
