Home & Building Blog

EFFECTIVE MARKETING FOR BUILDER PRODUCTS

As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.

The 4 P’s of Integrated Marketing Communication

Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber & Associates,...

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Marketing Home Products in a Segmented Marketplace

Here’s the latest on Marketing Home Products in a Segmented Marketplace  Balancing Social and Traditional Communications   Yes, social media is changing the way the world communicates, but that doesn’t mean that every customer is using it. Despite the hype surrounding...

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Staying True to Your Brand When Marketing Home Products

Welcome to the Kleber & Associates blog! Here’s the latest on Staying True to Your Brand When Marketing Home Products  Why Your Brand is Your Promise You know the story. When two or more businesspeople care about each other and want to work together…they start a...

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Marketing Home Products with Twitter, Part 2

In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business prospects.Let’s start...

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Marketing Home Products with Twitter, Part 1

There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and sharing...

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Using Niche Consumer Targets to Market Home Products

Our diverse population makes the ‘average American’ increasingly harder to define.  Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and...

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Maximize Your ROI Through Marketing Home Products

Welcome to the Kleber & Associates blog! Maximize Your ROI Through Marketing Home Products. Here’s the latest. Today’s economy has every business executive—including CEOs and CMOs—looking at ways to restrain and curb their annual budget expenditures. If you’re one...

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