Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Maximize Marketing Home Products during Hard Economic Times
A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick fix...
“Foreverism” a New Trend in Marketing Home Products
Customers Are Forever Interacting, Forever Online According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the: “Many ways that...
Marketing Home Products to Improve Indoor Air Quality
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Improve Indoor Air Quality Surprisingly, the awareness of pollutant-free indoor air is not as prevalent as other green issues today. According to the World Health...
Employee Satisfaction Key to Marketing Home Products
Welcome to the Kleber & Associates blog! Employee Satisfaction Key to Marketing Home Products. Here’s the latest. Seven Ways to retain the best of the best An effective team is the heart and soul of any successful business. Keeping the best staff and...
Marketing Home Products to Today’s Kitchen Remodeling Prospects: 3 Marketing Strategies that Work
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Today’s Kitchen Remodeling Prospects: 3 Marketing Strategies that Work As one of my earlier blogs points out, the status of the kitchen remodeling market is promising. Below...
Marketing Building Products and Materials with Loyalty and Rewards Programs
When analyzing your marketing campaigns and customer relationship programs, you need to address loyalty or reward programs, according to a new study. A new white paper by the loyalty marketing consultancy Colloquy, titled “After the Meltdown: Consumer Attitudes and...
Marketing Home Products to Targeted Niche Audiences
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Targeted Niche Audiences Strategies to Appeal to Current and Prospective Customers A solid customer base is the backbone of any thriving business. It’s essential that...
Optimize Press Releases and Market Home Products Via News Search Engines
Welcome to the Kleber & Associates blog! Optimize Press Releases and Market Home Products Via News Search Engines. Here’s the latest... News search engines have made it more important than ever to optimize your press releases for universal search. Outlined below...
Invest in Marketing Home Products and Budget Despite Challenging Economic Times
Welcome to the Kleber & Associates blog! Invest in Marketing Home Products and Budget Despite Challenging Economic Times Here’s the latest... One of the best ways to gain market share and create a strengthened competitive edge during difficult...
Marketing Home Products When Luxury Ideals Change
According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated prospects...
Using Meaningful Measurement when Marketing Home Products
Clients Want More of it, PR Pros Agree According to a recent survey of 520 international public relations professionals conducted by the Institute for Public Relations (IPR), as reported by MediaPost, clients are asking their public relations agencies to measure in...
U.S. Positioned for Marketing Home Products in an Economic and Housing Upturn
An economic and housing upturn is lurking somewhere in the future. With hope, new government plans and economic resources could make it happen sooner rather than later. Where is the Potential? BusinessWeek said that “housing starts are expected to jump to 980,000...
