Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
MAY IS NATIONAL REMODELING MONTH: A Glimpse at Forward Remodeling Trends
Dual-Home Offices Despite the current state of the housing market and uncertain condition of the U.S. economy, the remodeling industry continues to experience growth. In honor of National Remodeling Month, it's only fitting to look around the corner to the future...
LUXURY BRANDING IN A “LOW” TIME
Despite some popular beliefs amid the barrage of negative media reports, the luxury housing market remains strong. The majority of today’s high-end consumers aren’t in danger of losing their homes. In fact, luxury homes, and the products installed in them, continue to...
KLEBER & ASSOCIATES' RECENT MEDIA TOUR HITS THE WINDY CITY
 As part of Kleber & Associates’ (K&A) extensive media contact program on behalf of our clients, the K&A Public Relations team travels to the front door of prominent media publications at least four times a year to deliver a unique brand contact...
“PERCEIVED” VERSUS “REAL” VALUE: Which Makes Consumers Buy?
A product’s price tag defines its value, at least that’s what recent studies have found.According to a wine test conducted by researchers at the Stanford School of Business and California Institute of Technology, a wine’s taste is perceived to improves as its price...
GREYWATER: STILL A “GREY” ISSUE
Water conservation remains a popular global issue. For years, revolutionary manufacturers have worked vigorously to create water-saving products that achieve groundbreaking new heights for the plumbing arena. Some of these efforts are demonstrated by the creation of...
The Carey Brothers and Eternal® Hybrid Water Heater Team UP at IBS to Promote an Industry First
The 2008 IBS aisles were flooded with sizzling new building products, thought-provoking industry events, celebrated eco-friendly initiatives and celebrity appearances. K&A's most exhilarating achievement was the Carey Brothers presence at Eternal® by Grand Hall's...
CREATING MORE AFFORDABLE HOUSING OPTIONS IN A SLUGGISH HOUSING MARKET
With land in short supply, the bleak outlook of the housing market and the lending atmosphere becoming less flexible and more risk-aware, today's cities are taking matters into their own hands to create more affordable housing options for modern-day homeowners. Or are...
WHAT’S THE LATEST IN NEW BUILDING TRENDS? A behind-the-scenes look at innovative infill development
With land in short supply, modern-day builders are looking for infill spots in older neighborhoods to make the most of existing communities. Most prevalent in single-family neighborhoods and teardowns on lots that previously held single homes, these spaces are...
THE LAW OF PHYSICS APPLIES TO HOUSING: What goes up must come down and now is still a good time to buy
We've all seen, heard and read about the sluggish, declining housing market. The unsold surplus inventory of homes, limited funds in the form of tighter lending options, mortgage crises, stock market plunge. When I sat down at my computer this morning, mulling over...
JUMPSTART THE NEW YEAR BY HELPING TO DE-CLUTTER THE WORLD: Top Seven Reasons Why Organization is among the Nation's Top Priorities
It's time once again to actually implement our New Year's resolutions. Did you know that getting organized is one of the top five of all time? As January is Get Organized Month, it's the perfect opportunity for those of you in the home industry to capitalize on...
SHRINK YOUR CARBON FOOTPRINT WHILE ENHANCING THE AIR YOU BREATHE : Tips to Improve Your Indoor Air Quality
While global warming, energy and water conservation and are hot buttons among today's green homeowners, surprisingly, awareness of the importance of pollutant-free indoor air is not as prevalent among those embracing their green side. Even more ironic, the World...
2008 OFFERS A RENEWED COMMITMENT TO THE “HUMAN CONDITION”
The words “Happy New Year” can often roll off the tongue and sound so trite and ambiguous. How can we embrace such a concept when everything seems to be in a continuous state of turmoil? The world’s floating economies are anchored by the U.S. dollar (issued by one of...
