Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
NAHB National Association of Home Builders “Shop Talks” hosted by Steve Kleber
Steve Kleber will be hosting The NAHB Global Opportunities Board in the latest in a series of Shop Talks, casual member-to-member conversations on topics of interest to members across the world. The next Shop Talk -- Building Techniques: Avoiding Leaks -- will be...
What The Home Depot/Lowe’s Earnings Mean for Building Products
When it comes to the economy, this past week was particularly eventful. On Thursday, the Dow Jones tumbled 1,160 points, experiencing its worst trading day since June 2020. On Tuesday, big box retail quarterly earnings reports were announced by The Home Depot,...
Neuroscience and Building Products Marketing – What’s the Brain Got to Do With It?
Have you ever wondered why fast food logos are almost always red, orange or yellow… and rarely blue? While, on the other hand, why health and medical-related ads typically use blue as the predominant color… but almost never red or yellow? It’s certainly not...
Campaign Critique: Pella Windows “Surfing for Attention”
Whether they realize it or not, building products marketers -- like all marketers -- are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are important, but they can’t be...
CNN+ Lessons For Building Product Brands
CNN, one of the world’s leading news organizations, recently tried something new. And they failed in spectacular fashion. Their experience holds some lessons for building product brands. CNN+ was launched at the beginning of April to great fanfare. The cable news...
Making the Connection – Earth Day & Building Product Brands
Celebrating on Friday, April 22nd, Earth Day’s theme this year -- “Invest in our planet” -- is one that will continue to resonate, and drives home an important mission. Sustainable practices and products in the building product industry are valuable investments for...
How to Win as a Challenger Brand for Building Products
All along the muddy banks of the salt marshes live colonies of fiddler crabs. There are actually 100 different types in the family Ocypodidae. Each of these species shares a similar habitat. Similar behaviors. And one unmistakable similarity… the fiddle-shaped...
TrendSpotting: Coverings Trade Show Review
The annual Coverings show is the largest Tile & Stone conference in North America. Held this past week in Las Vegas, The Global Experience featured 750 vendors from more than 30 countries. Professionals from all segments of the industry participated at...
Ways to Deliver Better Customer Service for Building Product Brands
Responsive customer service is designed to foster commitment and trust. Yet when most people hear the phrase “customer service,” their typical understanding is from the end user’s point of view. But we must remember that customer service -- and the trust that it...
Critique: Are we Offended by this Bidet Brand’s Campaign?
Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...
How to Create Brand Voice for Building Product Brands
Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It determines...
Nostalgia Marketing Trends For Building Product Brands
Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’ days” is a nearly universal trait… and, it...
