Carlisle Wide Plank Flooring
What Building Product Brands Can Learn From RE/MAX And Rocket Mortgage
Two brands that support the home buying process are trying their best to stand out this year. When you’re a company whose product or service -- is literally interchangeable with your competitors’ -- you have to work really hard to stand out. RE/MAX is arguably one of...
Women in Building Trades
Women continue to break glass ceilings, and the building industry is no exception. Nearly 10% of the building trade workforce is female, and that number is on the rise. The 2008 economic recession sent shockwaves through the building industry, stalling new...
Cool Refrigeration Trends for Healthier Living
Over the last year, life has been turned upside down. Adjusting to the “new normal” has magnified the shortcomings of existing home design and unearthed some new opportunities. This has allowed homeowners to rethink the utility of their living spaces. One of the most...
Sales & Marketing: Lessons Learned From Super Bowl LV
After a challenging season riddled with game-day cancellations due to the pandemic, NFL’s season concluded with Super Bowl LV last Sunday. The 43-year-old future hall of fame quarterback Tom Brady faced the 25-year-old uber-talented Patrick Mahomes. Brady secured yet...
Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
Highlights from CES 2021
As people spend more time at home, they are interested in improving health, wellness, efficiency and connectedness within their living spaces. Consumers are focusing on indoor air quality, air and water purification, healthier cooking and even pet stations.
How to Give your Building Product Brand a Fresh Start in 2021
Can it be… that the post-pandemic world is really approaching? Just this March, we were all scouring the aisles of our local grocery stores for toilet paper. Do we even remember the BeforeTimes when people used to “zoom” in fast cars...
The Moment Makes the Brand
Looking back at channel engagement for the last 18 months or so, few brands stand out as much for us as Lowe’s. As an Atlanta-based marketing firm, we’re not playing favorites here -- after all, their main competitor is headquartered right in our own backyard. The...
2020’s Top White Paper Downloads
The Kleber & Associates team wishes you and your loved ones a safe and happy holiday! Enjoy these free resources, including our most popular white paper downloads this year, to learn how to grow your business by adapting messaging and products to better fit the...
What Building Product Brands Can Learn from Nike, Under Armour and IKEA
Brands are re-tooling for 2021. Evolving market trends -- such as the rise of e-commerce, decline of brick-and-mortar, and increased competition/better-informed audiences, thanks to the Internet -- have only accelerated due to the events of this year. While building...