Carlisle Wide Plank Flooring
Connecting With Customers in a Virtual World
While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions... where boisterous...
Home Depot, Lowes Reporting Details Building Product Sales Surge
As COVID-19 has forced a large portion of the population to shelter-in-place or work from home, many people are spending more time staring at their four walls with dreams of making them -- and everything within them -- more beautiful and functional....
Why Going Dark During a Crisis is a Mistake
The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
Telling Your Brand’s Story with Video
If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story. Yet for making...
How Building Product Brands Can Leverage Testimonials
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study by Gartner,“70% of...
How to Get Architects to Specify Your Building Products
Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...
Carlisle Wide Plank Floors Debuts Tranquil Collection
STODDARD, N.H. – Setting the pace in luxury flooring, Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has unveiled the Tranquil Collection. The new offering was created to meet the growing demand for smooth...
New Design Initiative from Carlisle Wide Plank Floors Merges Art & Luxury Flooring
STODDARD, N.H. – Carlisle Wide Plank Floors, the leader in wide plank hardwood flooring for residential and commercial spaces, has announced a new cross-departmental design collaboration – the Transformative Design Team – which was created to push the boundaries of...
New Research: COVID-19 e-Commerce Trends Stand to Benefit the Building Products Industry
Even before COVID-19 hit our shores, much of American commerce has been trending toward digital purchases. According to recent U.S. Department of Commerce quarterly e-commerce figures, consumers spent $602 billion online with U.S. merchants in 2019... up 15...
Elevate Your Building Products With Brand Ambassadors
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly, a study by Nielsen found...