Welcome to the Kleber & Associates blog! Here’s the latest on ‘The Next Step in the QR Conversation’: Your customer is staring at a poster advertising your company. They just scanned your QR code and have left the world of print media and are...
Welcome to the Kleber & Associates blog! Here’s the latest on The Truth Room: Millennials as the New Target Consumer Here are the cold hard facts. Despite the poor housing market and debates on renting vs. owning, young couples are ready to start living out...
The television sitcom has provided thousands of hours of entertainment for Americans since the concept was first adapted in the 1950s. Although hundreds of shows have come and gone, the theme is always the same: show the humor in “real life” people, doing...
Welcome to the Kleber & Associates blog! Hand Over Your Wallet…to Google? .Here’s the latest. First we bartered, then we used cash, now plastic. What’s the next big change in commerce? How about your phone? If Google has its way, in just a few...
Welcome to the Kleber & Associates blog! Here’s the latest on Thinking Outside the Box in Times Square Why look at an advertisement when you can smell, feel or taste the product? Feeling the need to work out of the box, advertisers now consider experiential...
You’ve seen how far some will go for prizes as small as a free lunch. Think about game shows putting contestants through goofy obstacle courses, or kissing a fish at the supermarket in order to take it home for free. But having someone pay your mortgage?...
