Mind-reading phones to help with home projects

Welcome to the Kleber & Associates blog! Here’s the latest on Mind-reading phones to help with home projects We all dread customer support calls, right? Whether you’re the one complaining or being complained to, these calls typically involve one or...

Strive on with diligence

“Chaos is inherent in all compounded things. Strive on with diligence.” [Buddha] During this decade, we’ve found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like...

Marketing Home Products for the Future

The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties.  But college students represent a...

“The Social Network”: How it’s changed our lives

As a nice little break from the daily grind, the team and I went to see “The Social Network” – or, the “Facebook movie” as many refer to it – last week. The film defines a generation and the way we interact with one another, make...

What carrots can teach about brand management

Welcome to the Kleber & Associates blog! Here’s the latest on What carrots can teach about brand management When it comes to snack time, would you choose carrots over potato chips? Let’s be honest – probably not. You might change your mind if the...

2D Codes for Everyone

Mobile Marketing for All Consumers It light of the recent launch of Shopkick, I thought it would be a good time to look at some of the other mobile, building products marketing options out there. I’ve talked before about and how they’re changing mobile...