Certainteed Press Releases

IKEA Pulls Out All the Stops for Gen Z Consumers

IKEA Pulls Out All the Stops for Gen Z Consumers

For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...

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Industry Trends Watch IBS/KBIS 2020

Industry Trends Watch IBS/KBIS 2020

The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show -- what was clear...

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