Certainteed Press Releases
Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years, focusing on how...
Marketing Home Products with Twitter, Part 2
In my previous post, I wrote about some basic rules of thumb when using Twitter, especially as a marketing strategy. Today, I’d like to include some of the specifics Twitter offers, like using hashtags and how search is essential for new business prospects.Let’s start...
Marketing Home Products with Twitter, Part 1
There are countless statistics out there about Twitter users: who’s more active, who the loudmouths are, who logs on once in a blue moon and who didn’t get past the first step of signing up. As you might guess, those who are involved in conversations and sharing...
Using Niche Consumer Targets to Market Home Products
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted markets and...
Flooring Options for Marketing Home Products: What's Old is New, and What's New is Green
Updating your flooring is one of the best investments you can make in your home. Two popular trends to consider when marketing home products are the move toward sustainability and the move to environmentally friendly versions of old favorites. What are...
Take a Positive Outlook on the Economy when Marketing Home Products
Forecasters Predict Recovery Next Year Good news: An overwhelming majority of economists and forecasters feel quite optimistic about where the economy is headed. Not-so-good news: There is great discrepancy between these optimists regarding when the economy will truly...
Maximize Your ROI Through Marketing Home Products
Welcome to the Kleber & Associates blog! Maximize Your ROI Through Marketing Home Products. Here’s the latest. Today’s economy has every business executive—including CEOs and CMOs—looking at ways to restrain and curb their annual budget expenditures. If you’re one...
Marketing Home Products to Hispanic Americans
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4 trillion by...
Marketing Home Products for Outdoor Living
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products for Outdoor Living Outdoor living spaces have ignited fundamental shifts in how consumers use and view their backyards. They come at the intersection of landscaping, home...
Maximize Marketing Home Products during Hard Economic Times
A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick fix...