Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
James Hardie Stock Tumbles | Azek Decking Brands Marketing Falls Short
These outdoor living brands miss a deeper opportunity to connect with homeowners. Last Wednesday, James Hardie stock tumbled nearly 35% – its biggest single day drop since 1973 – on missed expectations. The company's profit declined 28% year over year during...
What Retailer Target Can Learn From The Home Depot And Lowe’s
Last week, The Home Depot posted some of its best results in years… rising 4.9 percent, albeit merely 1 percent on a comp-store basis. And Lowe’s boosted its full year revenue outlook. As well as announcing the acquisition of Foundation Building Materials. While...
Six Steps to Conduct a Brand Audit for Building Product Brands
Often referred to as desk research – or discovery – a brand audit is an essential process. In fact, it’s a priority exercise to ensure sales & marketing alignment for construction product manufacturers. What’s more, the opportunity is rapidly evolving with the...
How to Apply Rock Star Marketing Lessons to Grow B2B Brands
For years, B2B(business-to-business) marketing has been fed a steady diet of features, benefits and transactional relationships. But as the lines between work and life blur – a new generation of buyers has grabbed the reins – and building product marketers are...
6 Ways to Grow Lead Generation for Building Products
You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not enough. In fact, some...
AI in Marketing: Ethical Best Practices for Building Product Brands
The arrival of generative AI in marketing communications marks a significant evolution... offering powerful tools for content creation. And for customer engagement. For marketing professionals, the crucial focus is on establishing and adhering to ethical best...
Mid-Year Economic Report for Building Product Brands
Traditionally, a mid-year economic report provides a clear direction. In today's economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the brands that grow...
Vadara Expands into Australia, Bringing Nature-Inspired Surfaces and Disruptive Design to a Global Stage
AUSTIN, Texas (July 1, 2025) — Vadara, a leading manufacturer of artisan handcrafted mineral surfaces, is proud to announce its official expansion into the Australian market. Backed by one of the world’s largest manufacturers, LE Surfaces, Vadara is set to bring its...
Google’s AI-Powered Search: What Building Product Brands Need To Know
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s driven by...
Amba Products Unveils Major Innovations Across Towel Warmer Lines
ATLANTA, Georgia (June 24, 2025) – Amba Products, a leading provider of luxury heated towel racks, has launched several new product innovations designed to enhance performance, style, and installation flexibility across its most popular product lines. Next-Generation...
Avoid These 4 Risks in Building Product Launch Plans
Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn't just about introducing something new… it's about establishing expanded market presence and reinforcing...
3 Tips for Boosting Brand Visibility with Industry Awards
Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design voices – at...
