Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
What Boxed Soup… Can Teach Us About Building Products Branding
The High Holiday season concluded last weekend for our Jewish audience community, and the event reminded us of a highly relevant marketing lesson to consider. It’s a story about how a well-known legacy brand launched a seamless, strategic marketing campaign this year....
How Housing and Hispanics Will Affect the Election
Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...
Marketing Building Product Brands to Architects
Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...
Sauder Woodworking Launches Sauder Supply: A Game-Changer in Made-to-Order Manufacturing
ARCHBOLD, Ohio (September 5, 2024) – Sauder Woodworking, a leading name in the furniture and cabinetry industry, is proud to announce the launch of its newest business segment: Sauder Supply. Officially introduced in August Sauder Supply is set to revolutionize the...
Building Product Brand Email Marketing Best Practices
Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content. How to clean contacts....
New Social Media Algorithms for Building Product Marketers
There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity reinforced itself...
The Copper Barometer
High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...
Paris Olympics and Contractor Loyalty for Building Products
With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country... and that’s especially true during the Olympics. But as an organization dedicated to...
Sauder Woodworking Co. Announces the Release of its 2023 Sustainability Report
ARCHBOLD, Ohio (August 1, 2024) – Sauder Woodworking Co. is proud to announce the release of its 2023 Sustainability Report. This annual report highlights the company's continued dedication to environmental stewardship, reflecting its core value of "Acting today for a...
Vadara Launches Four New Distribution Partnerships in the East Coast Market
AUSTIN, Texas (August 1, 2024) — Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, announces four new distributors representing East Coast markets stretching from South Carolina to New York. Vadara has partnered with the...
A.I. Lessons for Building Product Brands by Toys R Us
It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate....
Why Social Media Isn’t Enough For Growing Building Product Brands
For some marketers, the allure of social media is akin to the siren song in Homer's Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes... but never quite enough. Builder...
