12 LinkedIn Tips for Building Product Brands
Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July 2021, the...
Lessons from Lowe’s | How to Win against The Home Depot
Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old -- especially in the highly competitive retail market -- without building trust among your customer base. This past week, Lowe’s...
Building Product Brands Need to Market to Millennials
A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million, Millennials are the...
LUXE Linear Drains Introduces Modular Tile Insert Drain Kit
Solution combines flexible drain positioning with contemporary style Atlanta – December 10, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has unveiled the...
LUXE Linear Drains Launches Redesigned Website
Atlanta – May 22, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has debuted a newly redesigned website to better meet the needs of design and building...
Why Building Product Marketers Need to Visit Jobsites
Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process... are the actual end-users: installers, tradespeople -- and their important role in the “path to purchase” for building product brands. Do you really...
Now is the Time for Building Product Brands to Pivot
Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses. It’s an...
How Brands Can Win in the Build-for-Rent Housing Boom
Investors are now targeting a specialized group of developers to build for-rent homes — that look like other suburban housing — in single-family developments and then marketing those homes directly to renters, instead of potential owners.
Coverings 2021 Brings Home Latest Tile & Stone Trends
For 30 years, Coverings – the annual global tile and stone conference and expo – has been sharing every facet of the tile and stone industry with professionals from around the globe… presenting the latest product trends, application techniques and business...
Building Products | Mid-Year State of the Industry Report
The United States seems to have turned a corner on Covid, but the ripple effects from the pandemic and shutdowns are still being felt. The predicted “roaring back” -- while definitely here -- has also been noticeably uneven. No one’s ever shut down a complex,...
The 3 Top SEO Strategies for Building Product Brands
When one conducts a “random” search for a product or service on the Internet, the results are anything but random. Rather, search engines like Google organize and display pages (lots of pages) of results… in what appears to be a well-choreographed dance. That...
What Crayola can teach building product brands
Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds some...
