Taking It Outside – The Growing Influence of Outdoor Living
Before COVID-19, homeowners were already spending more time outdoors. According to the American Institute of Architects’ Q2 2020 Home Design Trends Survey, interest in outdoor living areas continues to increase as does a desire for spaces that seamlessly transition...
Building Customer Affinity – All You Need is Love…
Every audience has favorite brands – the companies and products they return to on a regular basis, simply because the brand offers reliable, high quality products and exemplary customer service. In response, savvy brand marketers have learned that offering a...
How Brands Can Challenge the Status Quo and Succeed in the B2B Battleground
Most everyone has heard of a challenger brand. Think about IKEA. The Swedish company that single-handedly transformed the designer furniture space when they created a brand that offered accessible, flat-pack furniture for a highly affordable price. Or Airbnb, who...
Proof on the Horizon for the Housing Market
This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford to be naïve. Optimism is a force of life that keep us moving forward… yet our clients...
Feeney, Inc. Partners with NADRA to Promote Deck Safety
Feeney, Inc. Partners with NADRA to OAKLAND, Calif. – May 13, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has teamed up with NADRA (North American Deck and Railing Association) to promote deck safety during...
With Increased Audiences Now Online During the Pandemic Why is Digital Ad Spend Falling?
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...
When it Comes to Influencer Marketing for Building Products Brands – Trust Rules
There’s no doubt that we’re in “strange times.” And, the COVID-19 pandemic has changed a lot of things – including how we take in and evaluate information. As consumers spend more time surfing the web and making online purchases, they are becoming more reliant on information from third-party sources.
Don’t Stop Believing – How Building Products Brands Can Support Their Partners During COVID-19
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a result of sheltering-in-place,...
Feeney, Inc. Expands DesignRail® Line
Quick-Connect® Termination Post and 45 Degree Base Plate Cover bring added versatility to DesignRail® system OAKLAND, Calif. – April 13, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has introduced the...
Navigating the New Normal with Social Media
Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the pace of life has slowed...
How to build a Building Product Brand during this Pandemic
The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level -- that goes beyond just selling product -- demonstrates that a brand...
Regional Trends in Building Products
America is a vast country with many different traditions, topographies and weather patterns. As such, taste in building products can vary greatly from region to region based on local habits, climates and available resources. Building product makers can capitalize on...
