When it Comes to Influencer Marketing for Building Products Brands – Trust Rules
There’s no doubt that we’re in “strange times.” And, the COVID-19 pandemic has changed a lot of things – including how we take in and evaluate information. As consumers spend more time surfing the web and making online purchases, they are becoming more reliant on information from third-party sources.
Don’t Stop Believing – How Building Products Brands Can Support Their Partners During COVID-19
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a result of sheltering-in-place,...
Feeney, Inc. Expands DesignRail® Line
Quick-Connect® Termination Post and 45 Degree Base Plate Cover bring added versatility to DesignRail® system OAKLAND, Calif. – April 13, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has introduced the...
Navigating the New Normal with Social Media
Amidst the uncertainty of COVID-19, we’re all trying to settle into the “new normal.” While that means something a little different to everyone, we all share a common goal: trying to adapt to something most of us didn’t see coming. While the pace of life has slowed...
How to build a Building Product Brand during this Pandemic
The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level -- that goes beyond just selling product -- demonstrates that a brand...
Regional Trends in Building Products
America is a vast country with many different traditions, topographies and weather patterns. As such, taste in building products can vary greatly from region to region based on local habits, climates and available resources. Building product makers can capitalize on...
When Choice Becomes a Burden – How Building Product Brands Can Simplify Decision-Making
Having an abundance of product choices so that you can find exactly what you’re looking for sounds great, right? Consider, for example, the toothpaste aisle in any drugstore. As you walk down the aisle, you are greeted by seemingly endless variations on what is, in...
How Innovative Building Product Brands are Leveraging Technology
The one constant in business (and life) is change… and the speediest changes are often reflected through technology. As technology evolves, it alters the landscape of various industries – changing how customers interact with and what they expect from companies....
What Building Product Brands Can Learn from the Coronavirus
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association says...
IKEA Pulls Out All the Stops for Gen Z Consumers
For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...
Feeney, Inc. Introduces Stainless Steel Intermediate Picket Kits
OAKLAND, Calif. – Feb. 17, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has unveiled Stainless Steel Picket Kits for CableRail in wood frames. Leveraging the sleek appearance and durability of stainless...
Feeney, Inc. Debuts DesignRail® Top Rail in Realistic Wood Finishes
New finishes offer beauty of wood without ongoing maintenance requirements OAKLAND, Calif. – Feb. 17, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has unveiled new Wood Grain finishes for its DesignRail® Top...
