Regional Trends in Building Products

Regional Trends in Building Products

America is a vast country with many different traditions, topographies and weather patterns. As such, taste in building products can vary greatly from region to region based on local habits, climates and available resources. Building product makers can capitalize on...

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IKEA Pulls Out All the Stops for Gen Z Consumers

IKEA Pulls Out All the Stops for Gen Z Consumers

For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...

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Industry Trends Watch IBS/KBIS 2020

Industry Trends Watch IBS/KBIS 2020

The K&A team participated last week at IBS/KBIS 2020, seeking out the newest products that promise to take performance, convenience + style to the next level. With more than 1,500 exhibitors, we had plenty of themes to explore at this year’s show -- what was clear...

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