Boise Cascade BC CALC® Sizing Software Joins the Cloud
Boise, Idaho — Boise Cascade Company, headquartered in Boise, Idaho, has released improvements to the cloud-based version of its popular BC CALC sizing software. Construction designers have relied on the software for more than a decade to simplify engineered wood...
Boise Cascade Expands Markets for Fire Membrane Joist (AJS® 24 FMJ) One-Step Fire Solution for Unfinished Basements
Boise, Idaho — Boise Cascade, LLC, one of the largest producers of engineered wood products and plywood in North America, has announced increased production of AJS 24 FMJ, a single-step, ready-to-install I-Joist for unfinished residential basements and will be...
Boise Cascade BC FloorValue® Proactively Identify and Remedy Floor Design Issues
Boise, Idaho — December 05, 2017 — Boise Cascade Company, headquartered in Boise, Idaho, offers a predictive analytics tool for the construction market with its BC FloorValue software, developed to help floor designers quickly identify floor performance issues early...
Boise Cascade BC FloorValue® Proactively Identify and Remedy Floor Design Issues
Boise, Idaho — December 05, 2017 — Boise Cascade Company, headquartered in Boise, Idaho, offers a predictive analytics tool for the construction market with its BC FloorValue software, developed to help floor designers quickly identify floor performance issues early...
What Building Products Brands Can Learn About Engagement From Retailers
Toys ‘R Us filed for bankruptcy. Sears is on life support. Retailers across the nation are finding it too difficult to compete with the likes of Amazon. But some retailers are not only surviving, but thriving. How?
Lowe’s Black Friday Video Helps Two of its Most Important Target Audiences Out of a Tight Spot
In this world of constantly changing, increasingly fragmented media, it’s becoming harder for brands to command the attention of the consumers they covet. There is so much content being created, standing out has become a real challenge. And it’s not getting easier. To...
Sonos uses storytelling to show their place in people’s lives
Their approach is to take a well-established theme and build stories around it. And to our eye, they’ve done an outstanding job. The company has created a series of ads that stories that are very short (only 30 seconds), yet very rich and detailed. With very little dialog, the ads use visual storytelling and music (of course) to show the viewer what’s going on.
Influencer Marketing Strategies for Building Products
In just 7 minutes, you’ll discover how to attract influencers and micro-influencers to your building products business, get them talking about your brand to their inner circles, and measure their impact on your sales — almost down to the dollar.
How and How Not To Use Technology to Reach Consumers
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users, with...
Reliance Worldwide Corporation Adds 100 New Products to SharkBite and Cash Acme Offering
ATLANTA – Oct. 2, 2017 – Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and sold under the SharkBite® Plumbing Solutions, Cash Acme® and HOLDRITE® brands, has added 100 new products to the SharkBite and...
Q3 Building Products Outlook | GlassBuild Show Report
While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Don’t Borrow Someone Else’s Stripes. Create an Entirely New Pattern of Success by Leveraging Your Expertise.
Being better is not enough. You must also be different… preferably radically different. Start by determining what’s unique about the expertise you have to offer. Differentiation is essential, even if it seems like every product in your category is offering the same...
