K&A Public Relations NYC Media Tour
Each year, our PR team travels to New York City to meet with prominent editors of top industry and shelter publications to showcase our clients' newest products and initiatives, as well as overall industry trends. This past week, Jordan, Laura and Shawn met with...
Minority group shows incredible purchasing power
Welcome to the Kleber & Associates blog! Minority group shows incredible purchasing power. Here’s the latest. Emerging still as the largest minority group in the U.S., Hispanics are responsible for more than half of the population increase during the past 10...
The kitchen is a purchasing benchmark
Welcome to the Kleber & Associates blog!The kitchen is a purchasing benchmark. Here’s the latest. I remember a few years back, diamond distributor De Beers had a billboard which read, “Your kitchen can wait.” The point being, buy diamonds now… invest...
On The Best Advice I’ve Ever Received
Welcome to the Kleber & Associates blog! Here’s the latest On The Best Advice I’ve Ever Received Today’s post is a response to a Let’s Blog Off topic written by Trey Hoover, who is currently interning with K&A. For additional perspectives on the best advice...
Febreze Profiting from New Market Trends
A recent Wall Street Journal article announced that Febreze has joined the “$1 Billion Club,” noting the company’s recent success. While the housing market has certainly brought a lot of home products down with it, certain small aspects of daily home life are in fact...
Home product marketing changes with the times
As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...
Marketing Home and Building Products as Services
Long gone are the days when a milk man delivered the milk. We have gained, however, infinitely more services, especially with the internet’s advancement. Way better, perhaps, than milk delivered to your door. These days, there are services available to meet almost...
Eye-tracking device improves laptops, industries
Computer technology is constantly changing. Laptops are getting lighter, faster and some even have touch-screen capabilities. A new component in the works, an eye-tracking device, could make laptops even faster and, most impressively, more personable. The device can...
Can a logo make a difference?
JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling down...
Top 20 Building Product Brands to Follow on Twitter
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick reference to...
SEO & Social Media Buzzwords you need to know
If you’re trying to promote your business or just looking to find a voice on the web, you’ll inevitably run into a few unfamiliar terms. The world of internet marketing is full of jargon –specifically acronyms– that can get a little confusing if you’re just starting...
Investors Gain Positive Opportunities in Housing
According to a recent article on Seeking Alpha, there is good news for investors—the housing sector is rising. As the following charts show, the lowest period for this sector was in July and September of last year. Since then, the index has been moving back toward the...
