Game-changer: Solar at the price of coal
Solar power may be getting cheaper, at least if 1366 Technologies has anything to say about it. The company, which created a new way to produce silicon wafers used in solar technology, recently announced an additional $20 million in financing, which will enable it to...
Induction Cook tops: worthwhile or bewitching?
Welcome to the Kleber & Associates blog! Induction Cook tops: worthwhile or bewitching? Here’s the latest. I’ve been hearing a lot of buzz about induction cooking recently. Surely you’ve seen Kelly Ripa in the Electrolux commercial dancing around the kitchen to...
10th Annual Design Building Institute of America
The 10th annual Design Building Institute of America (DBIA) Conference and Expo was held in Las Vegas last week, from October 18 - 20. Close to 2,000 people attended the overall event and the trade show portion of the event proved popular in several building related...
Mind-reading phones to help with home projects
Welcome to the Kleber & Associates blog! Here’s the latest on Mind-reading phones to help with home projects We all dread customer support calls, right? Whether you’re the one complaining or being complained to, these calls typically involve one or more frustrated...
DIY Painting: Accent Walls 101
Welcome to the Kleber & Associates blog! DIY Painting: Accent Walls 101. Here’s the latest. A guest post by Laura McGarey I thought painting an accent wall would be a fun, quick and easy way to add a splash of color and personality to my apartment. I figured...
Cities covered in white: How a roof's color can save
Welcome to the Kleber & Associates blog! Here’s the latest on Cities covered in white: How a roof's color can save Black is often the color chosen for roofing material. But with the emphasis on energy efficiency and green living, it’s ironic that a color that...
Strive on with diligence
"Chaos is inherent in all compounded things. Strive on with diligence." [Buddha] During this decade, we've found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like eating shellfish:...
My 2 scents on home branding
Have you ever been to a place that felt comfortable the moment you stepped foot inside simply because it smelled so good? It seems like today, more than ever, there's a scent for just about anything. Whether you're trying to evoke a feeling of happiness at your dinner...
Marketing Home Products for the Future
The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties. But college students represent a unique...
“The Social Network”: How it’s changed our lives
As a nice little break from the daily grind, the team and I went to see “The Social Network” – or, the “Facebook movie” as many refer to it – last week. The film defines a generation and the way we interact with one another, make friends and even conduct business. As...
Design & the Modern Kitchen at MoMA
Headed to New York any time soon? Check out “Counter Space: Design and the Modern Kitchen” at the Museum of Modern Art. What does your kitchen mean to you? It seems as though we are no longer buying an appliance, but purchasing a status symbol, a new necessity to make...
Give your customers a voice!
Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...
