CREATING MORE AFFORDABLE HOUSING OPTIONS IN A SLUGGISH HOUSING MARKET
With land in short supply, the bleak outlook of the housing market and the lending atmosphere becoming less flexible and more risk-aware, today's cities are taking matters into their own hands to create more affordable housing options for modern-day homeowners. Or are...
WHAT’S THE LATEST IN NEW BUILDING TRENDS? A behind-the-scenes look at innovative infill development
With land in short supply, modern-day builders are looking for infill spots in older neighborhoods to make the most of existing communities. Most prevalent in single-family neighborhoods and teardowns on lots that previously held single homes, these spaces are...
THE LAW OF PHYSICS APPLIES TO HOUSING: What goes up must come down and now is still a good time to buy
We've all seen, heard and read about the sluggish, declining housing market. The unsold surplus inventory of homes, limited funds in the form of tighter lending options, mortgage crises, stock market plunge. When I sat down at my computer this morning, mulling over...
JUMPSTART THE NEW YEAR BY HELPING TO DE-CLUTTER THE WORLD: Top Seven Reasons Why Organization is among the Nation's Top Priorities
It's time once again to actually implement our New Year's resolutions. Did you know that getting organized is one of the top five of all time? As January is Get Organized Month, it's the perfect opportunity for those of you in the home industry to capitalize on...
SHRINK YOUR CARBON FOOTPRINT WHILE ENHANCING THE AIR YOU BREATHE : Tips to Improve Your Indoor Air Quality
While global warming, energy and water conservation and are hot buttons among today's green homeowners, surprisingly, awareness of the importance of pollutant-free indoor air is not as prevalent among those embracing their green side. Even more ironic, the World...
2008 OFFERS A RENEWED COMMITMENT TO THE “HUMAN CONDITION”
The words “Happy New Year” can often roll off the tongue and sound so trite and ambiguous. How can we embrace such a concept when everything seems to be in a continuous state of turmoil? The world’s floating economies are anchored by the U.S. dollar (issued by one of...
TOP THREE “OTHER” WAYS TO REDUCE YOUR CARBON FOOTPRINT: Additional Green Initiatives Gaining Momentum
Incorporating green products in today’s homes continues to escalate as emergent homeowners become increasingly educated about eco-smart options for new builds and remodeled homes.
Is the End of the Housing Recession in Sight?
A look at what caused the downturn and where we will be in the near future The status of the U.S. housing marketing has made headlines across the globe. First it was the news of record-breaking highs of single-family home starts, price appreciation and new home sales,...
Creativity as Part of an Integrated Marketing Campaign
Creativity is purely subjective. However, being creative isn’t just about making pretty pictures. In this marketing-driven world, it’s crucial to have a fervent creative team on your side; not just to design eye-catching ads, brochures and press...
MONEY STILL TALKS: Green Building Efficiency is the New Standard: Part One
It's no secret there is growing consumer desire for the building of green homes. And this isn't just limited to concerns for on-site construction waste or the preservation of our planet's natural resources. Today's homeowners want to keep their wallets at a healthy...
TODAY’S GREEN BUILDERS SENDING LESS TO THE LANDFILLS: Green Homebuyers Encourage On-Site Waste Resuse and Reduction
The question: “Is it true that consumers aren’t concerned with building ‘green?’†is continually faced by today’s home builders. And the answer is no. Contrary to popular belief, recent studies have revealed that many homebuyers do indeed desire green...
What’s Old is New Again in the Suburbs: Today’s Developments Showcase the “New Urbanism” and “New Pedestrianism” Craze
“New Urbanism” reached popularity in the 80s and has continued to gain momentum. Aspirational homeowners, city planners, architects and developers persist to seek sustainable living that provides solutions for social, health, energy, economic, aesthetic, and environmental issues including global warming and rising oil prices.
