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Is SEO Dead in Building Products Marketing?

Is SEO Dead in Building Products Marketing?

The question hangs in the air like dust at a demolition site: "Is SEO dead in building products marketing?" With the rise of AI-powered platforms like ChatGPT, Perplexity and Genesis… it's a question that marketing leaders, sales executives, product managers and...

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What Etsy Can Teach Building Products About Brand Values

What Etsy Can Teach Building Products About Brand Values

Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”.  The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to its community’s cherished...

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More TrendSpotting: IBS-KBIS 2025

More TrendSpotting: IBS-KBIS 2025

Our team’s coverage of the International Builders' Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain. In the days since the show...

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Show Review Trends: IBS-KBIS 2025

Show Review Trends: IBS-KBIS 2025

This year’s International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) in Las Vegas lived up to their reputations as the premier event for the North American home construction and remodeling industries. With record-breaking attendance, the show...

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