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How YouTube Delivers for Building Product Brands

How YouTube Delivers for Building Product Brands

Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the season. And in August,...

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Why Putting on Shoes at Home Depot Makes for Success

Why Putting on Shoes at Home Depot Makes for Success

It was reported by Bloomberg this month, The Home Depot is requiring all employees — including senior management executives — to work a full eight-hour shift in a store once per quarter… designed to support and engage with point-of-purchase customer experiences. “We...

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How Housing and Hispanics Will Affect the Election

How Housing and Hispanics Will Affect the Election

Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...

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Marketing Building Product Brands to Architects

Marketing Building Product Brands to Architects

Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...

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Building Product Brand Email Marketing Best Practices

Building Product Brand Email Marketing Best Practices

Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content.  How to clean contacts....

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