Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
A.I. Lessons for Building Product Brands by Toys R Us
It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate....
Why Social Media Isn’t Enough For Growing Building Product Brands
For some marketers, the allure of social media is akin to the siren song in Homer's Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes... but never quite enough. Builder...
Campaign Critique: Pfister’s Stories Elevate The Trades
Pfister's "American Plumber Stories" docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper purpose... addressing the...
Mid-Year Economic Report: Rough Waters or Smooth Sailing?
Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...
Strategic Partnership Insights from Lowe’s, Lionel Messi, The Home Depot and Shaquille O’Neal
The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company's financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a critical...
Case Study: 5 Tips for Building Product Brands in a TikTok Ban
Lawmakers across the West long have been concerned about TikTok's ties to China. They fear that a competitive government posture could access user data. Or use the platform for propaganda. In March, the US House of Representatives passed...
AMBA® PRODUCTS EXPANDS THE RADIANT COLLECTION WITH NEW FINISH OPTIONS
(ATLANTA) – APRIL 25, 2023 – Amba Products, the nation’s largest supplier of heated towel racks, has introduced new finish options to the Radiant Collection, their best-selling product line-up. The new products expand the standard color offerings of the collection...
AMBA® PRODUCTS INTRODUCE AN ALL-NEW FINISH TO THEIR PRODUCT LINEUP
(ATLANTA) – JUNE 29, 2023 – Amba Products, the nation’s largest supplier of heated towel racks, has released brushed bronze as a new standard finish option. It is currently stocked in 2 models: Quadro 2033 and Sirio 2133. Brushed bronze is a custom color upgrade for...
Elmira Stove Works Introduces Induction Ranges to Their Product Lineup Classic Vintage Styling with the Speed and Convenience of Induction
Elmira, Ontario (February, 9 2024) – Elmira Stove Works, leading manufacturer of premium vintage-style appliances, debuts induction cooktops in three popular range models. The addition of induction ranges expands the Elmira product line and provides customers with a...
RailFX® FlexFX Fittings Simplify Cable Railing
DALLAS (February 27, 2024) – RailFX® has updated its FlexFX Fittings to make installation of cable railing faster and easier and more cost effective by reducing the number of different types of fittings needed for a project. FlexFX Fittings will be on display at the...
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