Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
HydroBlok Announces “Built for Everyone” Initiative to Modernize Exterior Wall Systems, Designed to Improve Jobsite Performance for the Trades
DRAPER, Utah (February 17, 2026) — HydroBlok, a pioneer in lightweight, waterproof construction systems designed to simplify installation while improving performance and durability, is introducing the “Built for Everyone” concept for exterior wall systems. The program...
Wellness Begins at the Exterior Envelope with HydroBlokHB One Backer CI
DRAPER, Utah (February 17, 2026) — HydroBlok, a pioneer in lightweight, waterproof construction systems designed to simplify installation while improving performance and durability, is introducing an “Outside-In Wellness” concept for construction specification that...
HydroBlok Announces HB One Backer CI, a Simplified 4-in-1 Exterior Wall System for Stucco and Stone
DRAPER, Utah (February 17, 2026) — HydroBlok, a building materials company focused on simplifying exterior wall construction through integrated systems that reduce labor, risk and complexity, will feature HB One Backer CI at the 2026 International Builders’ Show. In...
Google’s AI Search Doesn’t Work The Same Anymore For Building Product Brands
AI-powered search tools are changing how audiences research, compare and decide… often long before sales teams ever enter the conversation. When a brand isn’t being cited and summarized – or trusted by AI – it may already be invisible. Exactly where decisions are...
The Way To Improve In-House Marketing for Building Product Brands
To Improve In-House Marketing Simply Add An Agency. Delayed launches? Missed opportunities with dealers, contractors, and specifiers? Inconsistent messaging between sales and marketing? Sound familiar? A Few Forces Are Converging at the Same Time The “AI resource gap”...
Home Depot and Lowe’s Just Made Influencer Marketing a New Category
Lowe’s recently launched its Creator Network – focusing on home improvement content – with 17,000 creators already active in their community. After a year of beta testing, the Mooresville, NC based retailer has explicitly connected this marketing program to online...
HydroBlok Names Kleber & Associates Agency of Record
ATLANTA (January 2026) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by HydroBlok, a national manufacturer of innovative,...
CES 2026: Smart Home Trade Show Report
In Las Vegas last week The Consumer Electronics Show once again offered more than just new gizmos and gadgets. More importantly, the event provided our team a preview of the path forward in Smart Home Technologies… highlighting the trends that will influence our...
The Passing of Frank Gehry: More than the Loss of a Celebrated Architect
As we celebrate the life of architect Frank Gehry, we remember the loss of a practitioner who demonstrated – at scale – how architecture shapes markets long before products are ever discussed. Gehry didn’t just design buildings. He redefined what materials could do....
2026 Housing Outlook: What the Fed’s Pivot Means for Building Product Brands
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain structurally...
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