Marketing Building Products Requires Solid Target Research
No doubt the recession has changed most people’s consumption attitudes, creating an alteration of worldwide consumerism as we previously knew it. Today’s consumers have adopted the mantra, “it’s nifty to be thrifty,” looking for cost-effective product and service...
Practical Advice for Marketing Home Products
Are You Ready for 2010? How to Assess Your Marketing for the Coming Year I presented two topics at the 2009 Southern Building Show & Conference – “Marketing in a ‘Low’ Time” and “Eco-Friendly Building Trends.” Like other tradeshows this year including the Kitchen...
Social Media Success in Marketing Home Products
Welcome to the Kleber & Associates blog! Here’s the latest on Social Media Success in Marketing Home Products What Building a Campaign Really Takes It’s no secret that the advent and ever-increasing popularity of social media has changed the way the world...
Marketing Home Products to Eco-Chic Homeowners
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Eco-Chic Homeowners Recently, our culture has experienced a phenomenon that is unlikely to fade: environmental conscientiousness. With continuous mass media coverage,...
Search Engine Optimization Key to Marketing Home Products
Welcome to the Kleber & Associates blog! Search Engine Optimization Key to Marketing Home Products. Here’s the latest ... Increase Your Company’s Web Presence Through Social Media Marketing The Internet is an incredibly valuable tool in our ever-changing...
Marketing Home Products to "Lite Green" Consumers
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to "Lite Green" Consumers Small Steps to Take for a Sustainable Future The emerging environmental awareness throughout America is quickly becoming mainstream. Finding ways to...
Marketing Building Products to Today’s Cautious Consumer: The Dos and Don’ts
Most organizations are facing new realities in today’s economic environment. Consumer behavior has changed dramatically, and virtually the entire population has reconsidered its spending habits. We’ve seen a return to the basics where people are being judicious about...
Look to High-Performing Brands for Example When Marketing Home & Building Products
What are They Doing That You Aren’t? To market home and building products in the current economic climate, companies have to dig deep and find new ways to reach their customers. As companies and consumers spend less, convincing your customers to buy your product or...
Marketing Home Products to Affluent Consumers
Those with Higher Incomes More Confident About Future Economy An April 2009 online Barometer survey conducted by Ipsos Mendelsohn as reported by MediaPost, found that among adults with an income of $100,000 or greater, the highest income segment -- those with a...
Marketing Home Products to “Ruppies” & Reaching Out to an Overlooked Population
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to "Ruppies": Reaching Out to an Overlooked Population By and large, retirement no longer means moving to a beach resort or assisted living community. The emergence of “Ruppies”...
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