As we celebrate the life of architect Frank Gehry, we remember the loss of a practitioner who demonstrated – at scale – how architecture shapes markets long before products are ever discussed. Gehry didn’t just design buildings. He redefined what materials could do....

The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain structurally...

The prefab and modular housing category continues to promise sustainability and affordability for our homebuilding channel. It has even attracted cultural icon and influencer, Martha Stewart. Which creates an opportunity for us to leverage best practices in how home...

The week of November 17th, the stock market experienced sharp volatility including a rare intraday reversal swing of 1,100 points. There’s a palpable confidence gap – yet for building product brands – the “big box” quarterly reports appear more like a reset than a...

McKinsey reports that as we move into 2026, every purchase is being weighed more carefully. Value is being scrutinized purchase by purchase. In this climate, loyalty isn't just a nice-to-have. It's what keeps brands on the short list... when every decision is under...

Shares of Trex sunk this week – plummeting on Wednesday – following the decking and railing brand reporting quarterly sales and earnings far below expectations. While slashing 2025 and 2026 projections… due to anticipated sluggish repair and remodeling segments....

When AI Misses the Mark Amid a government shutdown and the Asia Summit last week, it may have gone unnoticed that Elon Musk launched Grokipedia… a fully AI-generated “encyclopedia.” Yes, some observers recognized the platform lacked accuracy and better organization....