Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
What Building Product Brands Can Learn From Pro Football Marketing
The NFL’s CMO, Chief Marketing Officer, Tim Ellis has an important responsibility: to improve the brand perception of the NFL. Under his direction, the league has begun to draw attention to its philanthropic work aimed at influencing how audiences perceive national...
Evolving Homebuilding Priorities: Aligning with Earth Day 2025
The homebuilding marketing landscape is transforming with channel expectations shifting towards personalization, wellness and resilience. As we recognize “Our Power, Our Planet” theme from Earth Day this week, audiences are prioritizing homes that align with their...
Is SEO Dead in Building Products Marketing?
The question hangs in the air like dust at a demolition site: "Is SEO dead in building products marketing?" With the rise of AI-powered platforms like ChatGPT, Perplexity and Genesis… it's a question that marketing leaders, sales executives, product managers and...
How The Home Depot is Building Loyalty… One Tax Return at a Time
With the April 15th tax filing deadline this week, independent contractors across the country are looking for reliable, affordable support to help get their finances in order. Enter The Home Depot. At first glance, the nation’s largest home improvement retailer –...
Creating Loyalty and Cultural Relevance for Building Product Brands
Now more than ever, building product brands face a unique challenge: remaining both culturally relevant – and indispensable – to audiences. As expectations continue to grow, communities will demand more than mere functional solutions. Instead, top prospects will seek...
What Building Products Brands Can Learn from Unilever’s Strategy
While marketing will continue to evolve, one shift remains on an upward trajectory: influencer marketing is no longer merely a trend… it’s a fundamental strategy. Recently, Unilever announced a significant pivot, allocating 50% of its brand marketing spend to...
Amba® Products Introduces the Redesigned Swivel Collection
ATLANTA, Georgia (March 24, 2025) – Amba Products, the nation’s largest heated towel racks and accessories supplier, has redesigned their Swivel Collection to enhance the user experience. Amba’s Swivel Collection features an innovative design perfect for compact...
Elmira Stove Works Turns 50!
ARNPRIOR, Ontario (March 24, 2025) - Elmira Stove Works, the leading manufacturer of vintage-inspired kitchen appliances, is celebrating its 50th anniversary in 2025. 50th Anniversary “Flower Power” 1952 Fridge in Robin’s Egg Blue In 1975, Tom Hendrick bought the...
What Etsy Can Teach Building Products About Brand Values
Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to its community’s cherished...
Campaign Critique: Trane Technologies Mission Targets a New Audience
When you think of a building materials marketing campaign, promotional messaging traditionally is geared toward either building owners or contractors. After all, both audiences seek to learn about the latest products and technological innovations. But Trane...
BackGrounders:
Get Social
