Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
From Darling to Downfall: What Intel’s Failure Teaches Building Product Brands
For decades, Intel symbolized innovation and reliability. Its iconic "Intel Inside" campaign didn't just sell microprocessors… it made Intel a household name. The strategy positioned the company as an aspirational ingredient brand – an emblem of quality – that...
Trade Show Review: Newest Outdoor Living Innovations
This past week in Dallas, some ten thousand industry professionals from all 50 states and more than 60 countries participated at the International Pool, Spa & Deck Expo. The combined show brings together every segment of the industry – including pool,...
Campaign Critique: Kohler Teaches Us How to Maintain a Creative EdgeSubject
To maintain its position as the design leader in kitchen and bath products, Kohler Company uses an AI program. But not the kind of AI you’re thinking of. For a company that’s more than 150 years old, maintaining a creative edge is no small feat. Renowned for its...
Elmira Stove Works Releases Their New Curated Color Collection – Aurora Borealis
ARNPRIOR, Ontario (October 30, 2024) – Elmira Stove Works, a leading manufacturer of premium vintage-inspired appliances and woodburning cookstoves, announces its newest curated color collection: Aurora Borealis. This contemporary series of shades is available as...
How YouTube Delivers for Building Product Brands
Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the season. And in August,...
Why Putting on Shoes at Home Depot Makes for Success
It was reported by Bloomberg this month, The Home Depot is requiring all employees — including senior management executives — to work a full eight-hour shift in a store once per quarter… designed to support and engage with point-of-purchase customer experiences. “We...
What Boxed Soup… Can Teach Us About Building Products Branding
The High Holiday season concluded last weekend for our Jewish audience community, and the event reminded us of a highly relevant marketing lesson to consider. It’s a story about how a well-known legacy brand launched a seamless, strategic marketing campaign this year....
How Housing and Hispanics Will Affect the Election
Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...
Marketing Building Product Brands to Architects
Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...
Sauder Woodworking Launches Sauder Supply: A Game-Changer in Made-to-Order Manufacturing
ARCHBOLD, Ohio (September 5, 2024) – Sauder Woodworking, a leading name in the furniture and cabinetry industry, is proud to announce the launch of its newest business segment: Sauder Supply. Officially introduced in August Sauder Supply is set to revolutionize the...
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