Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
Marketing Building Product Brands to Architects
Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...
Building Product Brand Email Marketing Best Practices
Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content. How to clean contacts....
New Social Media Algorithms for Building Product Marketers
There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity reinforced itself...
The Copper Barometer
High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...
Paris Olympics and Contractor Loyalty for Building Products
With the Summer Olympics in full swing, we have our eyes on Paris and we’ve been thinking about what loyalty means. Sure, everyone’s particularly loyal to his or her home country... and that’s especially true during the Olympics. But as an organization dedicated to...
A.I. Lessons for Building Product Brands by Toys R Us
It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to adapt and innovate....
Why Social Media Isn’t Enough For Growing Building Product Brands
For some marketers, the allure of social media is akin to the siren song in Homer's Odyssey. It delivers effortless connection. Amplifies brand awareness with a single post. And promises to ignite audience engagement. Powerful, yes... but never quite enough. Builder...
Campaign Critique: Pfister’s Stories Elevate The Trades
Pfister's "American Plumber Stories" docuseries highlights the fascinating personal stories of plumbing professionals across the United States. While offering an engaging behind-the-scenes look at the trade, the campaign also serves a deeper purpose... addressing the...
Mid-Year Economic Report: Rough Waters or Smooth Sailing?
Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...
Strategic Partnership Insights from Lowe’s, Lionel Messi, The Home Depot and Shaquille O’Neal
The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company's financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a critical...
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