Lowe’s Takes a Stand for Genuine Diversity
The events of 2020 have made it clear that American businesses have a long way to go toward diversity and inclusion. The virus that has resulted in the death of 221,000+ Americans and left millions sick… has disproportionally impacted communities of color. According...
Replicating the Wow Factor in a Virtual World
For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows -- as these events are critically important,...
How to Get Your Building Products on TV Shows
Increasingly, companies are looking at more creative ways to help consumers learn about their brands. While traditional marketing tactics such as print, broadcast and digital advertising continue to remain relevant, more brands are turning to approaches such as...
Women’s Growing Influence in the Building Trades
No matter what your political sentiments, it’s hard not to be moved by the recent passing of Supreme Court Justice Ruth Bader Ginsburg. Known in recent years as the “Notorious RBG”, Ginsburg exemplified a spirit of fierce determination along with undeniable smarts and...
How Giving Back Pays Meaningful Dividends
If nothing else, the year 2020 has taught us that the world is an increasingly interconnected place. And that corporations play a major role in keeping society functional. As much of the country continues to shelter in place, many of the world’s challenges in turn,...
Marketing to One of Your Most Influential Customers
It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending. And...
Shifting Building Practices in the Age of COVID
Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo Housing...
Connecting With Customers in a Virtual World
While we may want things to return at some point to how they were before COVID-19, there’s no denying that the world has been altered significantly in the past six months. Consider the recent Democratic and Republican presidential conventions... where boisterous...
Home Depot, Lowes Reporting Details Building Product Sales Surge
As COVID-19 has forced a large portion of the population to shelter-in-place or work from home, many people are spending more time staring at their four walls with dreams of making them -- and everything within them -- more beautiful and functional....
Why Going Dark During a Crisis is a Mistake
The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
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