How to find Influencers for Building Product Brands
Sometimes, as it has been said, “It’s not what you know… It’s who you know.” And those influencer-relationships may well be the golden tickets that home and building products can leverage best to help grow brand equity.
AMICO introduces new HYDRODRY® self-draining vented wall system
(BIRMINGHAM, Ala.) – AMICO, an industry leader in building products, industrial manufacturing and high-security perimeter solutions, announces the launch of HYDRODRY®, a self-draining vented wall system for use behind veneer stone, stucco and masonry siding. This...
Shedding Stereotyping: The Marketing and Advertising Industry can (and Should) do Better
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that aimed to...
Building Trust with Bloggers
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved.
PCBC 2019 – Building Product Brands Go Full Steam Ahead
Image courtesy of PCBC The world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber & Associates team...
Your Brand is not Your Logo. (Re)branding efforts should focus on substance, not style
Our old friends Sears are in the news again. Having, against all odds, staved off bankruptcy, the venerable challenger home improvement retailer is trying to build a new brand image and distance itself from its troubled past. And what do you do when you want to...
Realtor.com Misses An Opportunity, And We Miss Elizabeth Banks
What was wrong with Elizabeth Banks? It’s a question we find ourselves asking Realtor.com (not that they’d answer) after seeing their new “Unreal” series of ads. If you don’t remember, Realtor.com retained the services of actress Elizabeth Banks to appear in their...
RWC launches StreamLabs® Control shutoff valve at IBS 2019
Device a 2019 ‘Best of IBS’ finalist for “Best Home Technology Product” LAS VEGAS, NEVADA – Feb. 19, 2019 – Leading plumbing manufacturer Reliance Worldwide Corporation (ASX:RWC) unveiled its new StreamLabs® Control shutoff valve at the 2019 NAHB International...
CertainTeed® showcases residential, commercial, solar roofing at IRE 2019
CertainTeed to introduce Matterhorn® Metal Roofing line to Canada in Q1 2019 For immediate release: February 8, 2019 (MALVERN, Pa.) — CertainTeed, a leading North American manufacturer of building materials, will showcase its expanded metal roofing line and...
Boise Cascade presents innovative EWP software tools at IBS 2019
For Immediate Release: January 23, 2019 BOISE, Idaho – Boise Cascade Company (Boise Cascade) (NYSE: BCC) will demonstrate the unique features of BC Connect®, BC Estimator® and BC FloorValue® during the 2019 International Builders’ Show (IBS), taking place Feb. 19-21...
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