The New Intuition in Building Products Marketing

The New Intuition in Building Products Marketing

Face it, consumers want human-driven customer service. This should come as a surprise to absolutely no one. After a decade or so of having to navigate with auto-attendant menus and more recent “zombie-chat-bot” operators when calling into customer service,...
To Avoid Commoditization, Look to the Lobsters and Turkeys

To Avoid Commoditization, Look to the Lobsters and Turkeys

In the building products industry, as in just about all industries, “commoditization” is a nasty word and a fate to be avoided at all costs. When it happens, that means you’re competing solely on price… and customers, whether they’re...