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Chief Customer Officer Strategies For Building Product Brands

Chief Customer Officer Strategies For Building Product Brands

Over the course of the last few years, an increasing number of brands have added a new executive responsibility to their C-suites… the CCO, or Chief Customer Officer. And they’re in good company. In fact, large pioneering companies from across a broad...
What Building Product Brands Can Learn From a Subway Sandwich

What Building Product Brands Can Learn From a Subway Sandwich

Early this year, fast-food chain Subway was hit with a lawsuit alleging that their tuna sandwiches contained no tuna – and, well, no fish at all. While the company was ultimately exonerated, their response provides a lesson in how not to...
Why Building Product Brands Need to Adopt ESG

Why Building Product Brands Need to Adopt ESG

The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social...
Lessons from Lowe’s | How to Win against The Home Depot

Lessons from Lowe’s | How to Win against The Home Depot

Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old — especially in the highly competitive retail market — without building trust among your customer base. This past week,...
Building Product Brands Need to Market to Millennials

Building Product Brands Need to Market to Millennials

A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...