Walpole Press Releases
How to build a Building Product Brand during this Pandemic
The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level -- that goes beyond just selling product -- demonstrates that a brand...
Regional Trends in Building Products
America is a vast country with many different traditions, topographies and weather patterns. As such, taste in building products can vary greatly from region to region based on local habits, climates and available resources. Building product makers can capitalize on...
When Choice Becomes a Burden – How Building Product Brands Can Simplify Decision-Making
Having an abundance of product choices so that you can find exactly what you’re looking for sounds great, right? Consider, for example, the toothpaste aisle in any drugstore. As you walk down the aisle, you are greeted by seemingly endless variations on what is, in...
How Innovative Building Product Brands are Leveraging Technology
The one constant in business (and life) is change… and the speediest changes are often reflected through technology. As technology evolves, it alters the landscape of various industries – changing how customers interact with and what they expect from companies....
What Building Product Brands Can Learn from the Coronavirus
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association says...
IKEA Pulls Out All the Stops for Gen Z Consumers
For decades, the makers of home, kitchen and bath products have taken two predictable paths when marketing their products to consumers – the “dependable approach,” in which a company tells a potential consumer how strong/tough/reliable/enduring/weather-tested their...
Feeney, Inc. Introduces Stainless Steel Intermediate Picket Kits
OAKLAND, Calif. – Feb. 17, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has unveiled Stainless Steel Picket Kits for CableRail in wood frames. Leveraging the sleek appearance and durability of stainless...
Feeney, Inc. Debuts DesignRail® Top Rail in Realistic Wood Finishes
New finishes offer beauty of wood without ongoing maintenance requirements OAKLAND, Calif. – Feb. 17, 2020 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, has unveiled new Wood Grain finishes for its DesignRail® Top...
Future for Domotex USA Uncertain / 2020 Show Highlights
For the second consecutive year, Domotex USA was held in Atlanta last week. While the inaugural event in 2019 welcomed some 280 exhibitors from 25 countries, this year’s show floor was surprisingly sparse. Only around 90 exhibitors displayed their products and...
Smart Content Marketing Pays Dividends for Building Products Brands
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...