Walpole Press Releases
Tile Doctor Awarded Patent for First Non-Toxic Antimicrobial Product for Hard Surfaces
Tile Doctor Shield® provides lasting, no-environmental impact protection against a broad range of microbes Marietta, Ga. – March 1, 2019 – The Tile Doctor, a leading provider of innovative, high-performance and eco-friendly products and solutions for the tile...
Tile Doctor Introduces ZHERORisk® Low Environmental Impact Tile Installation Products
Marietta, Ga. – April 9, 2019 – The Tile Doctor, a provider of innovative, eco-conscious products and solutions for the tile industry, will debut ZHERORisk® products, a new line of non-toxic, non-corrosive and sustainable products for tile applications, at Coverings...
FEENEY, INC. INTRODUCES AWNING KITS
New kits offer stylish protection from the elements OAKLAND, Calif. – Feb. 4, 2019 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, will unveil at the 2019 International Builders Show a line of stationary awnings...
FEENEY, INC. DEBUTS DESIGNRAIL® PANEL INFILL
New product offering significantly expands railing design options OAKLAND, Calif. – Feb. 4, 2019 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, will introduce at the 2019 International Builders Show DesignRail®...
Making Sustainability Work And Building Advocacy From A Future Target Audience
A few years ago, Adidas made headlines by introducing a running shoe made from plastic removed from the ocean. Could this be a model for building products manufacturers? The Adidas Parley shoes (which has expanded to include apparel) was among the most...
Is email marketing finally dead? Or more vital than ever? Or both?
If there’s one technology that’s stood the test of time as a marketing technique, it’s email. News of its death has, on multiple occasions, been greatly exaggerated. But is the end of marketing emails and e-newsletters in sight? What should building products brands...
How To Avoid Buyer’s Remorse in Building Products
The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...
4 Ways Customer Stories Can Improve Your Marketing, And One Place To Find Them
Every customer has a story – perhaps multiple stories. Those narratives are like gold to marketers, to help them better understand the customer journey and optimize their marketing strategies. But if customer stories are the gold, what is the goldmine?
At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important
The biggest trade shows on the home & building calendar just ended. What products are everyone buzzing about? Who cares? Products aren’t the point of trade shows. Not anymore. Instead, marketers should focus on what’s really important.
3 Outcomes For Building Product Ride-Alongs
It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...