Woodtrac Press Releases

What Starbucks Training Can Teach Building Product Brands

What Starbucks Training Can Teach Building Product Brands

People Over Chatbots: Why Sales and Marketing Alignment Matters Starbucks is seeking to reverse six straight quarters of a sales slump with increased customer care training… choregraphing its baristas how to be “extra friendly.” At first glance, that might sound like...

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6 Ways to Grow Lead Generation for Building Products

6 Ways to Grow Lead Generation for Building Products

You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not enough. In fact, some...

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