Woodtrac Press Releases
CNN+ Lessons For Building Product Brands
CNN, one of the world’s leading news organizations, recently tried something new. And they failed in spectacular fashion. Their experience holds some lessons for building product brands. CNN+ was launched at the beginning of April to great fanfare. The cable news...
Making the Connection – Earth Day & Building Product Brands
Celebrating on Friday, April 22nd, Earth Day’s theme this year -- “Invest in our planet” -- is one that will continue to resonate, and drives home an important mission. Sustainable practices and products in the building product industry are valuable investments for...
How to Win as a Challenger Brand for Building Products
All along the muddy banks of the salt marshes live colonies of fiddler crabs. There are actually 100 different types in the family Ocypodidae. Each of these species shares a similar habitat. Similar behaviors. And one unmistakable similarity… the fiddle-shaped...
TrendSpotting: Coverings Trade Show Review
The annual Coverings show is the largest Tile & Stone conference in North America. Held this past week in Las Vegas, The Global Experience featured 750 vendors from more than 30 countries. Professionals from all segments of the industry participated at...
Elmira Stove Works Acquired by Plaintree Systems Inc. | Transition will carry forward Elmira’s strong legacy while providing new opportunities for strategic growth
ARNPRIOR, Ontario (April 4, 2022) – Elmira Stove Works, a leading manufacturer of premium vintage-styled appliances and wood burning cookstoves, has been acquired by Plaintree Systems Inc. of Arnprior, Ontario, effective March 30, 2022. Elmira Stove Works has been...
Ways to Deliver Better Customer Service for Building Product Brands
Responsive customer service is designed to foster commitment and trust. Yet when most people hear the phrase “customer service,” their typical understanding is from the end user’s point of view. But we must remember that customer service -- and the trust that it...
Elmira Stove Works Unveils Gemology, Newest Curated Color Collection
ARNPRIOR, Ontario (March 28, 2022) – Elmira Stove Works, the leading manufacturer of premium vintage-inspired appliances, has announced its newest curated color offering, now available as a custom option for both its Northstar and Elmira Stove Works lines. The...
Critique: Are we Offended by this Bidet Brand’s Campaign?
Recently, Joe Rogan lamented the death of comedic movies while talking with a guest on his podcast. In this era of extreme political correctness, being even the slightest bit offensive is a cardinal sin. To prove their point, Rogan and his guest said that a movie like...
How to Create Brand Voice for Building Product Brands
Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It determines...
Nostalgia Marketing Trends For Building Product Brands
Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’ days” is a nearly universal trait… and, it...
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