Woodtrac Press Releases
The Tile Doctor Introduces VersaLite Stone® Thin Stone Veneer
Natural stone surfacing artfully merges the best of form and function Marietta, Ga. – July 9, 2018 – The Tile Doctor, a leading provider of innovative, high-performance products for the tile industry, has introduced VersaLite Stone®, a thin veneer natural stone...
The Tile Doctor Debuts Diamond Grout for Ultimate Luxury
“Sparkling” new product elevates grout to the next level Marietta, Ga. – Sept. XX, 2018 – The Tile Doctor, a leading provider of innovative, high performance products for the tile industry, has announced the latest addition to its suite of designer grout options –...
CertainTeed helps restore historic West Hill School to former glory
Restored building will serve as part of new cultural arts center for Mohawk Valley region (CANAJOHARIE, N.Y.) — The original Canajoharie Academy—known today as the West HillSchool—was erected in rural upstate New York in 1824. A prominent landmark of the Village of...
CertainTeed® commissions low-slope roofing labor study
Five-year study helps roofing contractors do more with less labor (MALVERN, Pa.) — To help contractors optimize labor efficiency across all commercial roof covering types, CertainTeed Corporation and Trinity | ERD have released, “Factors Impacting Low-Slope Roofing...
Allied Solar Division to distribute CertainTeed solar systems nationwide
Partnership to promote CertainTeed Solstice® Solar System and modules (MALVERN, Pa.) - Allied Solar Products—a Beacon Roofing Supply company and one of the nation’s largest distributors of photovoltaic panels, inverters, mounting hardware and solar accessories—has...
How to Innovate Building Product Marketing in the New Year
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes -- designed to accommodate two or even three cars -- but are just as often used for storing junk? Thanks to technology, the need...
Making Fire-Resistance a More Important Feature for Buildings
Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
3 Building Product ReBranding Lessons Learned From Donuts
Dunkin Donuts could have been years ahead of Starbucks, if they had only asked me It was many years ago (before I became committed to the building products marketing world) when I got my first lesson in sales & marketing alignment. I was 13 years old, and as many...
How Building Product Brands Can Create Loyalty
On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?
Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important lessons for all...
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