Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
How Girl Day Spotlights the Issue with Engineering
Yesterday, we celebrated Girl Day. The mission is to attract more females to the engineering and automation world. It is also important to note that Girl Day is not just a one-off event… it is meant to spark momentum and awareness about the importance of a continued...
Showcase Custom Closet System Photos in the 2015 Top Shelf Design Awards Contest
Enter your closet system and home organization photos in the Top Shelf Design Awards Contest honoring designers for their creative closet and home organizational designs. The awards presentation will take place on the show floor Wednesday, April 15 at the end of the opening day of the Expo, enabling more show attendees to see the great work of top designers from across the country. Award winners will be featured in Woodworking Network magazine and celebrated during the 2015 Cabinets & Closets Conference & Expo, running April 14-16, in Chicago.
Top Shelf Design Awards: Show Us Your Closet
Are you a designer, custom home builder or remodeler who has completed a custom designed closet or home organization system in the past year? Enter your closet system and home organization photos in the Top Shelf Design Awards Contest honoring designers for their...
Design & Construction Week 2015: A Cause for Optimism?
We’re a couple weeks removed from the biggest trade event of the year – Design and Construction Week 2015. In year’s past, we took this time to digest what we saw, follow-up on press opportunities and take a collective sigh of relief. As we discussed...
Design & Construction Week 2015: A Cause for Optimism?
We’re a couple weeks removed from the biggest trade event of the year – Design and Construction Week 2015. In year’s past, we took this time to digest what we saw, follow-up on press opportunities and take a collective sigh of relief. As we discussed...
DCW 2015: Smarter, Leaner Organizations a Cause for Optimism in US Building Market
We're a couple weeks removed from the biggest trade event of the year - Design and Construction Week 2015. In year's past, we took this time to digest what we saw, follow-up on press opportunities and take a collective sigh of relief. As we discussed...
Scent Marketing: A Familiar Smell
While not a new marketing concept (in fact, we wrote about it in 2009), the practice of using aromas to illicit an emotional connection remains an intriguing premise. Most recently, airlines are discussing the use of scent in brand marketing to help differentiate...
Our Picks for the Best New Products at this year's IBS Show
So we've talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can't have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it to a vote....
Dads in Ads: What’s the Latest Trend?
The way men are portrayed in advertising and on TV has changed a lot over the years. On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we pay...
Design and Construction Week 2015: Our Team’s Top Trends, Observations
So what were the prevailing trends at Design and Construction Week? With four team members on the floor, K&A was fully immersed in the experience. We asked our associates to compile their observations on what seemed prevalent and what resonated with them. Joey...
Our Staff's Picks for the Best New Products at IBS 2015
So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it to a vote....
Dads in Ads: What’s the Latest Trend?
The way men are portrayed in advertising and on TV has changed a lot over the years.On this year’s Super Bowl, it’s changing yet again. Here at Kleber and Associates, we specialize in brands that are built around the home, so it makes sense that we pay attention...
