Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The Social Media Test: How Social Search Should Affect Your Posts
Alan Hamlyn recently wrote a very compelling post about the end of SEO as we know it. For years search engine optimization has been touted as the number one way to drive potential customers to your site. Until now, SEO has been all about selecting the “right”...
Update: My 2 Scents on Home Branding (Plus One)
Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One) Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or apple...
The Next Step in the QR Conversation
Welcome to the Kleber & Associates blog! Here’s the latest on 'The Next Step in the QR Conversation': Your customer is staring at a poster advertising your company. They just scanned your QR code and have left the world of print media and are peering into the...
The Truth Room: Millennials as the New Target Consumer
Welcome to the Kleber & Associates blog! Here’s the latest on The Truth Room: Millennials as the New Target Consumer Here are the cold hard facts. Despite the poor housing market and debates on renting vs. owning, young couples are ready to start living out the...
The Number 1 Rule for Social Media Strategies
Welcome to the Kleber & Associates blog! Here’s the latest on The Number 1 Rule for Social Media Strategies This blog was written by Tracey Fienen, one of Kleber & Associates’ summer interns who, being one herself, has unique insight into young consumers and...
Homes of the Future Tour: Part 4
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour And now for something completely different. Forget sustainability and green living, this futuristic house in Poland is all about safety. The house is built as a concrete...
2011 PCBC Report
Outdoor Living Showcase Welcome to the Kleber & Associates blog! Here’s the latest onthe 2011 PCBC Report The theme of this year’s PCBC show was “The Beginning of Next,” designed to engage and educate building industry leaders on what’s next for the industry....
Marketing Home Products Through Facial Expressions
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Through Facial Expressions If consumers really said what they were thinking, marketing to them would be so much easier, wouldn’t it? Forbes.com recently debuted an app that takes...
Homes of the Future Tour: Part 3
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour The Cleveland Museum of Natural History is home to SmartHome Cleveland, our third concept house for the future. SmartHome Cleveland was built using the Passive House methodology...
Homes of the Future Tour: Part 2
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour The next stop on our tour of homes that might hold the key to the future of the home building industry is Taos, New Mexico. Here, the Earthship World Headquarters are producing...
Homes of the Future Tour: Part 1
Welcome to the Kleber & Associates blog! Here’s the latest on Homes of the Future Tour Consumers and businesses alike are constantly looking for the next great thing in home product innovation. Consumers enjoy being on the cutting edge with the latest and greatest...
2011 NeoCon Report: Gray, Green, Groovy & Gather
The Disney-like event for designers and architects this year has come and gone, but the trends will live on… at least until next year. With no office chair unturned and no textile untouched, the 2011 trends include: Gray, Green, Groovy & Gather. Hot Neutral: Gray...
