Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Super Sunday Branding
Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players… advertising execs! With well over 100 million viewers,...
Self-promotion Through Blogging
Welcome to the Kleber & Associates blog! Here’s the latest on Self-promotion Through Blogging Journaling has always been a popular hobby among those who need a way to escape our busy world. A tradition spanning hundreds of years, journaling used to be a private...
Only 3 days left…Let your voice be heard!
The Kleber & Associates blog, "Marketing Home Products," has been nominated for Ad Agency Blog of the Year. Now... your vote could make all the difference! As you know, K&A's Marketing Home Products blog highlights new products, industry trends, the latest in...
Would you plug in?
Imagine you’re walking down the street, in a subway station, waiting for a bus or sitting outside a coffee shop, and you see a USB flash drive sticking out of the side of a building or securely set in a phone booth’s pole. No...
Top Home Trends for 2011
As we look for new inspiration in 2011, I’m sure you’re wondering how to enhance your home in the New Year. Of course, it’s not surprising that many of last year’s trends will continue into 2011; however, there are many new trends worth mentioning. Eco-friendly...
Trending: Less is More
Welcome to the Kleber & Associates blog! Here’s the latest on Trending: Less is More Every company’s goal is to get its brand noticed by its target audience. But with so many brands out there, a new trend in brand awareness is surfacing: Less is More. Apple is a...
Best of 2011 International Builders’ Show
Marking its 67th year as arguably the home building industry’s most influential show, the International Builders’ Show brought us into the new year with the latest in home building products, design and accessories. My team and I attend every year, and enjoy seeing...
The wait is over for Verizon customers ready for iPhone
For many, the light at the end of the tunnel is upon us! For anyone who does not have AT&T as their cell phone provider and has clamored for an iPhone, the wait is over. Starting February 10, the iPhone 4 will be available through Verizon Wireless, as Apple ends...
The Value of Business Relationships
Welcome to the Kleber & Associates blog! Here’s the latest on The Value of Business Relationships The English writer John Doanne wrote that “no man is an island” and that his well-being depended upon the well-being of others. While parts of 2010 had me wishing I...
Can Your Logo Stand on its Own?
Welcome to the Kleber & Associates blog! Can Your Logo Stand on its Own? Here’s the latest. Starbucks revealed its new logo last week, removing the words “Starbucks” and “coffee” from its iconic green and black mermaid logo. Is there something to be...
To Fingerprint or Not?
Your computer is as unique as you are – charismatic, outgoing and sensitive. All jokes aside – a lot can be determined from a single machine. Think of your computer or cell phone as a true reflection of yourself, secrets included. Whether you use your computer for...
CNN, CNBC Report Commercial Real Estate Rebound
Investors are expressing interest in what CNN calls “the slow moving commercial real estate recovery”. CNBC interviewed portfolio managers who agree. Might related industries such as building contracting and building products benefit?
