Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Top 10 to see at this year's Kitchen & Bath Show
2011 Kitchen & Bath Industry Show Preview One of the industry’s biggest shows of the year is a short two weeks away. This year’s K/BIS will be held in Las Vegas and will host the world’s leading manufacturers of vitreous china, faucets, hardware, shower...
Marketing to Hispanic American Personas
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing to Hispanic American Personas As detailed in our 2009 Marketing to Hispanic Americans White Paper, Hispanic Americans make up 15.1 percent of the U.S. population and are the largest minority...
K&A Public Relations NYC Media Tour
Each year, our PR team travels to New York City to meet with prominent editors of top industry and shelter publications to showcase our clients' newest products and initiatives, as well as overall industry trends. This past week, Jordan, Laura and Shawn met with...
Minority group shows incredible purchasing power
Welcome to the Kleber & Associates blog! Minority group shows incredible purchasing power. Here’s the latest. Emerging still as the largest minority group in the U.S., Hispanics are responsible for more than half of the population increase during the past 10...
The kitchen is a purchasing benchmark
Welcome to the Kleber & Associates blog!The kitchen is a purchasing benchmark. Here’s the latest. I remember a few years back, diamond distributor De Beers had a billboard which read, “Your kitchen can wait.” The point being, buy diamonds now… invest...
On The Best Advice I’ve Ever Received
Welcome to the Kleber & Associates blog! Here’s the latest On The Best Advice I’ve Ever Received Today’s post is a response to a Let’s Blog Off topic written by Trey Hoover, who is currently interning with K&A. For additional perspectives on the best advice...
Febreze Profiting from New Market Trends
A recent Wall Street Journal article announced that Febreze has joined the “$1 Billion Club,” noting the company’s recent success. While the housing market has certainly brought a lot of home products down with it, certain small aspects of daily home life are in fact...
Home product marketing changes with the times
As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...
Marketing Home and Building Products as Services
Long gone are the days when a milk man delivered the milk. We have gained, however, infinitely more services, especially with the internet’s advancement. Way better, perhaps, than milk delivered to your door. These days, there are services available to meet almost...
Eye-tracking device improves laptops, industries
Computer technology is constantly changing. Laptops are getting lighter, faster and some even have touch-screen capabilities. A new component in the works, an eye-tracking device, could make laptops even faster and, most impressively, more personable. The device can...
Can a logo make a difference?
JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling down...
Top 20 Building Product Brands to Follow on Twitter
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick reference to...
