Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Consumer Spending Rises
Consumer spending increased in November for the fifth month in a row, according to Reuters. The article concludes that “with the economic outlook brightening, consumers' mood is also perking up.” This follows on the heels of other positive economic news: new home...
Harvard Releases Good News for Social Marketers
The Harvard Business Review’s January-February issue, just released, states that multi-taskers may be advertisers’ best audience. It states that “People are combining TV watching and internet use in ways that could be highly valuable to advertisers.” Between laptops,...
Positive year-end news: existing home sales rise
Sales of existing homes rose 5.6% in November, according to articles in the Wall Street Journal and NPR online today. “Sales have now risen in three of the past four months,” writes Mark Memmott of NPR. The Wall Street Journal notes that “prices stabilized as fewer...
Simple Wishes for Whirled Peas
Let's Blog Off asks...if money were no object, what would be the perfect gift? Whether it’s for yourself or for somebody else, what thing would you give that you won’t or can’t give now? Your browser does not support iframes. ...
Six to See: an IBS preview
Orlando is home to January's 2011 International Builders' Show, highlighting new products and building innovations to start the year off with a bang. Universal Forest Products will launch its new line of “ultralow-maintenance” composite deck board, Latitudes Captiva....
Designers' Strategies For Small Spaces
Designing the perfect small space is like throwing the perfect dinner party: large personalities are needed to make things memorable, while quiet supporting actors provide balance. One large piece in a small room: Interior Design Hall of Fame member Bunny Williams...
Trust and Advertising: Bridging the Gap
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads, one thing...
How to tell if your social media expert…is an expert
Welcome to the Kleber & Associates blog! Here’s the latest on How to tell if your social media expert…is an expert With so many brands engaging in social networks, it seems that almost everyone is a social media genius these days. How do you know if the person you...
Space Solutions: Making the Most of a Small Homes
Most of us have too much stuff...including space. Despite a significant decline in McMansion construction as of late, many families reside in quarters designed to house growing collections of shoes, toys, gadgets and more. For others, minimalist living in spaces no...
Why Housing is Rebounding
What a way to start December! Despite what industry naysayers have predicted... the market took a big turn for the better. Now, one week does not a stock market make, but consider the recent automotive and construction numbers, and how these have affected the home...
Effective branding, straight up
Welcome to the Kleber & Associates blog! Here’s the latest on Effective branding, straight up Embracing the opportunity to really get its brand name in the face of the general public is Absolut Vodka, which is giving bus shelters a makeover in various areas of...
Happy Thanksgiving from our family to yours
As a small token of our affection for our clients, friends and colleagues who make us feel grateful that we get to do what we love, the K&A team put together a compilation of our favorite family recipes. "Right at Home Recipes" lives online, too, for anyone to...
