Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Lead Paint Fines on Hold for Now
In a fit of clarity and logic, the EPA will delay enforcement of a rule requiring contractors to take additional precautions when renovating houses where children could be exposed to lead dust from old paint until Oct. 1. Although the Senate passed a much-needed delay...
Does Green Building REALLY Cost More?
Welcome to the Kleber & Associates blog! Does Green Building REALLY Cost More?Here’s the latest . We’ve all heard it before: It costs more to build green. But does it? And how can you save money on your green home or renovation? GREEN BUILDING ACTUALLY...
Go from 0 to 60 as fast as dad can change a diaper
Most men – at least the ones I know – have a special space they call their own, whether it’s a basement with a flat screen TV, a peaceful office, a garage with a never-ending supply of tools or even a motorcycle for joyriding. Most often deemed the “man cave,” men...
30 seconds to pitch your brand. Can you do it?
Welcome to the Kleber & Associates blog! 30 seconds to pitch your brand. Can you do it? Here’s the latest. Many companies can, quite easily, describe their brand and what it stands for. These descriptions, however, can become too long to be effective. Is it...
"On the House" with the Carey Brothers at PCBC
While at the Pacific Coast Builders Conference in San Francisco a couple weeks ago, I was fortunate enough to sit down with my favorite radio hosts, James and Morris Carey. They asked me to fill them in on new and innovative products from the show, many of which...
Hemingway's tips for effective writing
Here’s the latest on Hemingway's tips for effective writing. It's easy to get carried away when writing. A lot of writers tend to go on and on about a particular subject, when, in reality, most readers just want to get to the point. This is okay in novels,...
The growing importance of a Zero-Waste lifestyle
Welcome to the Kleber & Associates blog! Here’s the latest on The growing importance of a Zero-Waste lifestyle Bea Johnson of Mill Valley, Calif., has her own unique supermarket rituals. She brings supplies such as glass jars and reusable bags to store...
Powerful Women & the Forgotten Man
Welcome to the Kleber & Associates blog! Here’s the latest on Powerful Women & the Forgotten Man Have we gone too far? A 1978 Virginia Slims magazine ad reads, “Back then, every man gave his wife at least one day a week out of the house.” The ad depicts two...
Vanity & Feedback-Homes Need Facebook Widgets!
What would it look like to integrate social media more with marketing home products? Diesel jeans, the makers of ludicrously expensive denim for the 18-25 year-old market, recently used Facebook as part of an interesting branding initiative –customers try on clothes...
HD Expo 2010: Nothing but Hospitable
A report from the 2010 Hospitality Design Expo Both Dorothy Gale and the hospitality industry know there is no place like home. The furniture, lighting, carpeting, wall décor and other furnishings for hotels, restaurants, clubs and yachts exhibited at last...
Marketing to Gen-Y: The Crystal Ball
Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term success. Some names that top the...
Home Building Trends & News, May 2010
Big Builders Collect Big Checks In this age of populist rage at Wall Street bigwigs for awarding themselves extravagant (frankly, we would call it blasphemous) top-level bonuses, some big-name home building executives made quite a pretty penny even as their companies...
