Carlisle Wide Plank Flooring

Why Putting on Shoes at Home Depot Makes for Success

Why Putting on Shoes at Home Depot Makes for Success

It was reported by Bloomberg this month, The Home Depot is requiring all employees — including senior management executives — to work a full eight-hour shift in a store once per quarter… designed to support and engage with point-of-purchase customer experiences. “We...

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How Housing and Hispanics Will Affect the Election

How Housing and Hispanics Will Affect the Election

Just over five weeks away from the presidential election, two items are poised to affect the outcome more than they ever have in history: the Housing Market and Hispanic Americans. The Hispanic and Latinx community is among the largest demographic groups in the U.S.,...

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Marketing Building Product Brands to Architects

Marketing Building Product Brands to Architects

Imagine a mass-timber skyscraper – to be the tallest in the world – prominently perched upon the Milwaukee skyline. At 55 stories, this new tower will be constructed from engineered wood… instead of steel. Of course, architects will be thrilled to learn all...

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The Copper Barometer

The Copper Barometer

High demand for copper in industry has long been associated with a strong economy. Is a vibrant copper design statement also an indicator of robust performance? Copper, a favorite of plumbers and penny hoarders for centuries, has a reputation as a key economic...

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