Carlisle Wide Plank Flooring
3 Building Product ReBranding Lessons Learned From Donuts
Dunkin Donuts could have been years ahead of Starbucks, if they had only asked me It was many years ago (before I became committed to the building products marketing world) when I got my first lesson in sales & marketing alignment. I was 13 years old, and as many...
How Building Product Brands Can Create Loyalty
On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?
Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important lessons for all...
CertainTeed® Roofing Partners With Kleber & Associates on Public Relations
ATLANTA (October 2018) — Full-service marketing and public relations firm Kleber & Associates (K&A) has been selected as the public relations agency of record by CertainTeed Roofing, a division of CertainTeed Corporation. CertainTeed is a leading North...
5 Analog Ways to Increase Your Digital Marketing ROI
Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and that...
3 Keys to Improving Brand Voice for Building Products
In the old days, back before smart phones and caller ID, when your phone rang you picked it up -- and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
Wellness, Comfort, Safety Focal Points of ASPE Convention and Expo
The 2018 American Society of Plumbing Engineers (ASPE) Expo, the nation’s largest event for plumbing system design professionals, took place Oct. 1-2 at the Georgia World Congress Center in Atlanta. Plumbing equipment and accessory manufacturers from all over America...
Corporate Social Responsibility For Building Products
Earlier this year, the Home1 campaign launched with the mission of raising awareness of the looming housing crisis in America. The campaign is another example of an organization working to effect positive social change... and an opportunity for building products...
Kleber & Associates Snags W3 Award for Web Design
Atlanta — Oct. 3, 2018 — Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on building products, was honored with a W³ Award for website architecture and design for its client, Panolam® Surface Systems. The...
Is Asbestos Making A Comeback?
Apparently the Environmental Protection Agency is seeking to loosen the rules on asbestos in products, a curious idea, to put it mildly. But despite all the hand-wringing, we don’t see this as a problem. No, we’re not saying that building products laced with a...