Certainteed Press Releases
Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
Lead Intelligence for Building Product Brands
Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial Intelligence...
What Building Products Can Learn From Bed Bath & Beyond
Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023. Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield, NJ grew into a...
What Building Product Brands Can Learn From Starbucks
Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this mission as a...
How Paint Trends Inform Economics | Survey-Analysis
The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets -- and K&A vital channel checks -- run counter to...
![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleber3v.wpenginepowered.com/wp-content/uploads/2023/03/PESO2023_02-400x250.png)
[K&A] Paid Media and Earned Coverage Changes for Building Products
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of the...
Online B2B Marketplaces… Threat or Opportunity?
It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand leaders...
What A Shampoo Brand Can Teach Us About Building Product Claims
For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints -- and on February ninth, 30 women filed a lawsuit -- claiming the company’s...
What ChatGPT Means For Building Product Brands
By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its kind… but it is...
Kleber & Associates Appoints New Vice President, Practice Director Public Relations and Content
Chris Thiede expands the growing marketing agency’s leadership team ATLANTA (February 2023) – Kleber & Associates appoints Chris Thiede as the new Vice President, Practice Director Public Relations + Content. Kleber & Associates (K&A) is a...
Show Review Trends: IBS-KBIS 2023
Last week over 200,000 housing and design professionals from across the globe flocked to Las Vegas – to experience more than 1,800 exhibitors -- showcasing the latest housing products across some one million square feet of exhibit space. The NAHB’s International...