Certainteed Press Releases
Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
Campaign Critique: Trex Puts Sustainability Into Action
When it comes to environmental sustainability, actions speak louder than words. That's why the alliance between the Trex Company and REI Co-op is such a powerful action… it aligns with core values and promises of both brands’ audiences. And...
Building Better Brands: Two Flooring Leaders Share Their Secret Weapon
When it comes to building material sales, effective product marketing is the cornerstone of success. It's the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
How to Boost Engagement for Building Product Newsletters
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content – could...
What Wendy’s Hamburgers can teach us about Marketing Building Products
In the last week of February, the fast-food chain Wendy’s had a real PR problem on its hands. Their new CEO, Kirk Tanner, announced in an earnings call that one of the initiatives Wendy’s was planning to implement would be dynamic pricing. He promoted that new...
Influencer Marketing 2024 | 8 Tips for Building Product Brands
As we enter Q2, influencer marketing continues to grow – as a pivotal tool for business – especially the building products channel. Audiences are transitioning away from influencers solely rooted in blogging… and engaging more frequently with diverse...
Campaign Critique: What Building Products Can Learn From Furniture Brand Battles
In the world of home furnishings, few names evoke as much recognition as Ikea. Founded in 1943 in Sweden by Ingvar Kamprad, Ikea revolutionized the furniture industry with its flat-packed — self-assembled designs — and affordable price points. What started as a small...
Lessons Learned from KBIS/IBS 2024
Women Continue to Make Great Strides in the Industry This past Friday was International Women’s Day, and the theme was “Let’s inspire inclusion.” As our team participated at the Las Vegas Convention Center the week prior, we continued to consider the growing...
Grip-Rite® Debuts ProWrap™ SA Self-Adhering House Wrap and Flashing Tapes Introduction Gives Grip-Rite a Full Line of Building Envelope Solutions
Grip-Rite announces the launch of its ProWrap™ system, offering builders a comprehensivesolution for creating tight, efficient, and breathable building envelope wall ProTection. The ProWrap line includes three high-performance products: Grip-Rite ProWrap SA A...
Sauder Cabinetry Unveils Evolve,the Next Step in Frameless Cabinetry
IBS Las Vegas, NV (February 27, 2023) - Ohio-based Sauder Cabinetry, a division of Sauder Woodworking, a trusted name in stock cabinetry, is thrilled to introduce Evolve, an unparalleled product line that embodies sophistication, durability and cutting-edge design....
Tulip Cooking Expands with New ProductionFacility and International Distribution Agreements
Greenwich, CT (August 16, 2023) — Tulip Cooking, a leading innovator in gas and induction cooktop systems, announces the inauguration of its state-of-the-art production facility in Gaanderen, the Netherlands. Simultaneously, the company has solidified distribution...