3 Outcomes For Building Product Ride-Alongs
It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
One Home Security Brand Scores During the Super Bowl, and One Doesn’t
Well, another Super Bowl is behind us, and with it are all of the over-thought, dubiously strategic, creative-for-creativity’s-sake commercials. As with every year, the time between the on-field action (such as it was) was filled with gems and duds in almost equal...
AHR Show Report: Cool Picks & Hot Products
The world’s top Heating Venting and Air Conditioning manufacturers descended on Atlanta in January for AHR 2019. The Expo attracted HVACR professionals from around the globe and provided a forum for manufacturers to showcase products and services… drawing more...
“Smart” Appliances Use Technology For Its Own Sake
As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
Expansion in Bathroom Remodeling Propels Growth for Kleber & Associates
LUXE Linear Drains and Tile Doctor join agency’s client roster Atlanta – Dec. 20, 2018 – Kleber & Associates (K&A), a full service integrated marketing and public relations firm specializing in the home and building products industry, is leveraging a national...
How Brands Can Use Journalism To Reach Their Customers
It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it right. Not long...
Feeney Rod Assemblies Offer Streamlined Alternative to Wire Rope Rigging Systems
OAKLAND, Calif. – Dec. 5, 2018 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, offers architectural rod assemblies – an attractive, high strength and low-maintenance alternative to traditional steel rod and wire...
FEENEY, INC. DEBUTS CABLERAIL CONCEAL KIT
New kit offers a low-profile option to brand’s popular CableRail product line OAKLAND, Calif. – June 21, 2018 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, recently debuted a new, low-profile version of its...
FEENEY, INC. INTRODUCES DESIGNRAIL® ALUMINUM RAILING KITS
Kits include all components to build a complete railing system with CableRail infill and will be stocked at Feeney dealer locations OAKLAND, Calif. – June 21, 2018 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems,...
The Tile Doctor Introduces VersaLite Stone® Thin Stone Veneer
Natural stone surfacing artfully merges the best of form and function Marietta, Ga. – July 9, 2018 – The Tile Doctor, a leading provider of innovative, high-performance products for the tile industry, has introduced VersaLite Stone®, a thin veneer natural stone...
The Tile Doctor Debuts Diamond Grout for Ultimate Luxury
“Sparkling” new product elevates grout to the next level Marietta, Ga. – Sept. XX, 2018 – The Tile Doctor, a leading provider of innovative, high performance products for the tile industry, has announced the latest addition to its suite of designer grout options –...
CertainTeed helps restore historic West Hill School to former glory
Restored building will serve as part of new cultural arts center for Mohawk Valley region (CANAJOHARIE, N.Y.) — The original Canajoharie Academy—known today as the West HillSchool—was erected in rural upstate New York in 1824. A prominent landmark of the Village of...
