FEENEY, INC. DEBUTS DESIGNRAIL® PANEL INFILL
New product offering significantly expands railing design options OAKLAND, Calif. – Feb. 4, 2019 – Feeney, Inc., a leading manufacturer of high quality stainless steel and aluminum railing systems, will introduce at the 2019 International Builders Show DesignRail®...
Making Sustainability Work And Building Advocacy From A Future Target Audience
A few years ago, Adidas made headlines by introducing a running shoe made from plastic removed from the ocean. Could this be a model for building products manufacturers? The Adidas Parley shoes (which has expanded to include apparel) was among the most...
Is email marketing finally dead? Or more vital than ever? Or both?
If there’s one technology that’s stood the test of time as a marketing technique, it’s email. News of its death has, on multiple occasions, been greatly exaggerated. But is the end of marketing emails and e-newsletters in sight? What should building products brands...
How To Avoid Buyer’s Remorse in Building Products
The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...
4 Ways Customer Stories Can Improve Your Marketing, And One Place To Find Them
Every customer has a story – perhaps multiple stories. Those narratives are like gold to marketers, to help them better understand the customer journey and optimize their marketing strategies. But if customer stories are the gold, what is the goldmine?
At Trade Shows Like IBS/KBIS, Products Aren’t What’s Important
The biggest trade shows on the home & building calendar just ended. What products are everyone buzzing about? Who cares? Products aren’t the point of trade shows. Not anymore. Instead, marketers should focus on what’s really important.
3 Outcomes For Building Product Ride-Alongs
It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
One Home Security Brand Scores During the Super Bowl, and One Doesn’t
Well, another Super Bowl is behind us, and with it are all of the over-thought, dubiously strategic, creative-for-creativity’s-sake commercials. As with every year, the time between the on-field action (such as it was) was filled with gems and duds in almost equal...
AHR Show Report: Cool Picks & Hot Products
The world’s top Heating Venting and Air Conditioning manufacturers descended on Atlanta in January for AHR 2019. The Expo attracted HVACR professionals from around the globe and provided a forum for manufacturers to showcase products and services… drawing more...
“Smart” Appliances Use Technology For Its Own Sake
As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
Expansion in Bathroom Remodeling Propels Growth for Kleber & Associates
LUXE Linear Drains and Tile Doctor join agency’s client roster Atlanta – Dec. 20, 2018 – Kleber & Associates (K&A), a full service integrated marketing and public relations firm specializing in the home and building products industry, is leveraging a national...
How Brands Can Use Journalism To Reach Their Customers
It’s a tough time to be a journalist covering the building and remodeling industry. Or just about any trade industry, for that matter. Which also presents an opportunity for you as a home & building materials marketer to fill a void…if you do it right. Not long...
