CertainTeed® commissions low-slope roofing labor study
Five-year study helps roofing contractors do more with less labor (MALVERN, Pa.) — To help contractors optimize labor efficiency across all commercial roof covering types, CertainTeed Corporation and Trinity | ERD have released, “Factors Impacting Low-Slope Roofing...
Allied Solar Division to distribute CertainTeed solar systems nationwide
Partnership to promote CertainTeed Solstice® Solar System and modules (MALVERN, Pa.) - Allied Solar Products—a Beacon Roofing Supply company and one of the nation’s largest distributors of photovoltaic panels, inverters, mounting hardware and solar accessories—has...
How to Innovate Building Product Marketing in the New Year
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes -- designed to accommodate two or even three cars -- but are just as often used for storing junk? Thanks to technology, the need...
Making Fire-Resistance a More Important Feature for Buildings
Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
3 Building Product ReBranding Lessons Learned From Donuts
Dunkin Donuts could have been years ahead of Starbucks, if they had only asked me It was many years ago (before I became committed to the building products marketing world) when I got my first lesson in sales & marketing alignment. I was 13 years old, and as many...
How Building Product Brands Can Create Loyalty
On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?
Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important lessons for all...
CertainTeed® Roofing Partners With Kleber & Associates on Public Relations
ATLANTA (October 2018) — Full-service marketing and public relations firm Kleber & Associates (K&A) has been selected as the public relations agency of record by CertainTeed Roofing, a division of CertainTeed Corporation. CertainTeed is a leading North...
5 Analog Ways to Increase Your Digital Marketing ROI
Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and that...
3 Keys to Improving Brand Voice for Building Products
In the old days, back before smart phones and caller ID, when your phone rang you picked it up -- and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
Wellness, Comfort, Safety Focal Points of ASPE Convention and Expo
The 2018 American Society of Plumbing Engineers (ASPE) Expo, the nation’s largest event for plumbing system design professionals, took place Oct. 1-2 at the Georgia World Congress Center in Atlanta. Plumbing equipment and accessory manufacturers from all over America...
Corporate Social Responsibility For Building Products
Earlier this year, the Home1 campaign launched with the mission of raising awareness of the looming housing crisis in America. The campaign is another example of an organization working to effect positive social change... and an opportunity for building products...
