How Building Products Marketers Create Content that Really Works
Does content marketing truly develop the opportunities it promises? How can building products marketers create content that really works, that helps support the sales effort?
It can be done, but requires that you do one thing in particular.
Kleber & Associates Named Agency of Record by Boise Cascade®
ATLANTA (August 2018) - Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the public relations agency of record by the Wood Products Division of Boise Cascade Company (NYSE: BCC). Boise Cascade is one of the...
What’s at the center of your customers’ lives? Spoiler alert: it’s not you or your products
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their quality of life will be...
CertainTeed® RoofRunner™ underlayment customization lets companies brand each jobsite
Logo printing offers new, prominent lead generation tool (MALVERN, Pa.) — Contractors have a new tool that turns each roofing project into an advertisement for their business. CertainTeed’s popular RoofRunner™ underlayment can now be customized by allowing...
CertainTeed® to co-sponsor HCAC Gala & Brilliance Awards
CertainTeed, a leading North American brand of exterior and interior building products, will serve as a co-sponsor of the 2018 Hispanic Contractors Association of the Carolinas (HCAC) Gala & Brilliance Awards.
Measuring Customer Intent in Your Building Products
Too many marketers, when measuring the effectiveness of their emails, look only at open rates and click rates. While those metrics are important, it’s really only half the story.
Steve Stoler retires from Boise Cascade after 39 years
Steve Stoler will retire from his position as particleboard sales and marketing manager at Boise Cascade this August, marking the end of a 39-year career with the company.
Security industry recognizes Streamlabs™ for new product innovation
Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and distributed under the SharkBite® Plumbing Solutions, Cash Acme® and HOLDRITE® brands, has announced its Streamlabs™ Smart Home Water Monitor was honored by the Security Industry Association (SIA) with a 2018 New Product Showcase Award for Residential and Monitoring Solutions.
Tile Doctor Brings to the U.S. First Truly Green High-Performance Grout Solution
Litokol Starlike® grout artfully merges aesthetics, quality and minimal environmental impact Marietta, Ga. – July 16, 2018 – The Tile Doctor, a leading provider of innovative, high-performance and eco-oriented products for the tile industry, has introduced to the U.S....
True Value Company Announces Reliance Worldwide Corporation as Plumbing Supplier of the Year
Reliance Worldwide Corporation (ASX:RWC), a premier manufacturer of plumbing and water control systems marketed and distributed under the SharkBite® Plumbing Solutions, Cash Acme®, HOLDRITE®, and Streamlabs® brands, has received the Plumbing Supplier of the Year Award from True Value Company, one of the world’s leading hardlines wholesalers and recognizable brands.
PCBC 2018 Show Review – Smarter and more Thoughtful Design
Because the International Builders’ Show (IBS) took place in Florida this year (it moves back west to Vegas next year), it was that much more important that the K&A team journey cross-country to California to participate at the Pacific Coast Builders’ Show (PCBC). After all, many of the innovations we experience in the building industry have their genesis on the West Coast — and then are adopted by the rest of the country. PCBC gives us a more complete picture of what’s up and coming in building products – coast to coast. And, from what we saw, there’s a lot to talk about.
To Avoid Commoditization, Look to the Lobsters and Turkeys
In the building products industry, as in just about all industries, “commoditization” is a nasty word and a fate to be avoided at all costs. When it happens, that means you’re competing solely on price... and customers, whether they’re consumers and/or the trades, see...
