Homeowners Choosing Popular Upgrades as the Economy Recovers
The remodeling industry is experiencing a steady uptick, as the nation’s recovering economy encourages renewed homeowner investment. Following one of the most significant plunges in the U.S. real estate channel’s history, homeowners are now opting to consider their existing space for their residential upgrades.
2014 AIA Convention – Highlights from Kleber & Associates
2014 AIA Convention: Chicago, IL For the first stop on the agency’s summer road tour, Kleber & Associates was back in Chicago for the 2014 American Institute of Architects (AIA) National Convention and Expo. This year’s theme was “purpose” — a challenge to...
2014 Dwell on Design – Highlights
Feeling nostalgic for the bygone Goldrush days, the K&A team headed west to Dwell on Design (Dwell) in Los Angeles, California. The Dwell show featured thousands of products and hundreds of programs on three separate soundstages, focusing on innovative,...
2014 NeoCon Highlights
Kleber and Associates summer road tour rolled into the Windy City last month for NeoCon® 2014- North America’s largest design show and conference for commercial interiors. The show draws more than 40,000 attendees each year from the architecture and design industry...
The West Coast Swing – Kleber & Associates on the Streets of San Francisco for PCBC
It was an interesting blend on the streets of San Francisco June 25-26. On one end, thousands of IT developers crammed into the Moscone Center West for the annual Google I/O conference to hear “what's next” from the web's preeminent authority. One block over,...
Using Twitter to Reach Specific Target Audiences
In a society of innovation and constant information, Twitter has become the go-to venue for fast, real-time updates and consumer-based input. In merely 140 characters, Twitter gives everyone a voice. Since its launch in 2006, the micro-blogging website has grown to...
YouTube Videos Enhance Digital Marketing
YouTube used to be a venue for sharing videos with family and friends or to feature crazy comedy sketches. Today, marketers are all over YouTube using it to their advantage. In fact, YouTube is so popular and serves so many digital advertising functions, its...
Future of Instagram for Advertising and Marketing
Instagram began as an IOS-only photo sharing app in 2010. It has since evolved into a massive social network with a large Web and Android presence involving a total user base over 200 million. It’s therefore no surprise that Instagram has developed new advertising...
Pinterest Promotions: New Ad Avenue for Home and Building Products
Pinterest has started offering paid ads on their site and allowing companies to pay for promotions, or upgrades to visibility, on their posts, or “Pins”. Many brands have already been allowed to test promoted pins and are heavily invested in this new way of marketing....
Ad Tracking: Consumer Service or Breach of Privacy?
Have you ever felt as though advertisers are following you, as if they know what you’re interested in even before you do? As technology advances, so does the ability for companies to reach their consumers. This includes the sense that advertisers are looking over our...
Kleber & Associates Wins Platinum & Gold for Best Integrated Marketing Campaign
The Kleber and Associates PR and Advertising team is full of bright, creative and innovative individuals. With our clients as our top priority, we strive to ensure that all of our integrated marketing campaigns are one-of-a-kind and reflective of each client’s...
Use LinkedIn for Personal Public Relations
LinkedIn networking has become somewhat of a buzz word lately in all industries – to get a job you need to network, to get a new customer you need to network, to maintain your existing customers…
