CertainTeed helps restore historic West Hill School to former glory
Restored building will serve as part of new cultural arts center for Mohawk Valley region (CANAJOHARIE, N.Y.) — The original Canajoharie Academy—known today as the West HillSchool—was erected in rural upstate New York in 1824. A prominent landmark of the Village of...
CertainTeed® commissions low-slope roofing labor study
Five-year study helps roofing contractors do more with less labor (MALVERN, Pa.) — To help contractors optimize labor efficiency across all commercial roof covering types, CertainTeed Corporation and Trinity | ERD have released, “Factors Impacting Low-Slope Roofing...
Allied Solar Division to distribute CertainTeed solar systems nationwide
Partnership to promote CertainTeed Solstice® Solar System and modules (MALVERN, Pa.) - Allied Solar Products—a Beacon Roofing Supply company and one of the nation’s largest distributors of photovoltaic panels, inverters, mounting hardware and solar accessories—has...
How to Innovate Building Product Marketing in the New Year
How to Innovate in the New Year The trusty garage may become a thing of the past. You know, the large spaces found in most American homes -- designed to accommodate two or even three cars -- but are just as often used for storing junk? Thanks to technology, the need...
Making Fire-Resistance a More Important Feature for Buildings
Climate change has lengthened dry seasons throughout the United States, resulting in more frequent and devastating wildfires. The U.S. Department of Agriculture predicts the areas in the U.S. affected by wildfires will likely double by 2050. Despite this fact, new...
3 Building Product ReBranding Lessons Learned From Donuts
Dunkin Donuts could have been years ahead of Starbucks, if they had only asked me It was many years ago (before I became committed to the building products marketing world) when I got my first lesson in sales & marketing alignment. I was 13 years old, and as many...
How Building Product Brands Can Create Loyalty
On any given day, people interact heavily with their iPhones, walk a mile in a pair of TOMS, drive to work in their Toyota and grab a Starbucks coffee after lunch. These iconic products thrive off of repeat customers who purchase items with predictable frequency....
Does Operations Deliver on Marketing’s Promise?
Occasionally, clients will come to us with a somewhat unusual assignment: to help them build their brand’s value quickly in preparation for an acquisition. It’s a process that has given us unique insights into brand marketing that hold some important lessons for all...
CertainTeed® Roofing Partners With Kleber & Associates on Public Relations
ATLANTA (October 2018) — Full-service marketing and public relations firm Kleber & Associates (K&A) has been selected as the public relations agency of record by CertainTeed Roofing, a division of CertainTeed Corporation. CertainTeed is a leading North...
5 Analog Ways to Increase Your Digital Marketing ROI
Companies are planning to pour more money into digital marketing in 2019. But will they get the ROI they want? It’s not really surprising that digital marketing is becoming more important. Audiences are spending more and more time on their digital devices, and that...
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