Walpole Press Releases
Use LinkedIn for Personal Public Relations
LinkedIn networking has become somewhat of a buzz word lately in all industries – to get a job you need to network, to get a new customer you need to network, to maintain your existing customers…
Why We Use Google+ for Digital Marketing
We joined Google+. Why? Because, it’s Google, after all. At the end of the day, you can’t ignore the elephant in the room that is Google. The world’s most popular search engine still accounts for approximately 68% of all online search traffic. Google is working every day to deliver better search results for its users. And a large part of that now includes social search and semantics, driven by Google+.
Residential Remodeling Renaissance Reveals New Trends for 2014
The residential remodeling “renaissance” reveals a wide range of new home and building products trends, some aspirational, others practical and down to earth. Here’s a closer look at some of today’s most popular remodeling trends.
New Facebook Tool Makes Page Management a Breeze
Business Manager consolidates all advertising, pages, permissions, apps, payment interfaces and other common functions into one view for easier management and visibility. From one place, you can control who has access to your page – a comforting notion in this age of security breaches and malicious software.
Top 5 Tips to Pitch Your Products to Trade Publications
More than just great reads, trade publications are one of the most important public relations tools for home and building products and professionals. What are your favorite trade pubs and media outlets to peruse each month – Architect, Remodeling, Custom Home, LBM Journal or Professional Deck Builder?
IKEA’s Klippbok: The Virtual Visualization App for Today’s Consumer
Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. Other company websites with awesome, interactive online experiences for their customers include the Masonite MAX Configurator and Elmira Visualizer website.
Don’t Be a Monkey – How To Identify Your Next Social Media Move
Social media… the 300 pound gorilla in the room that generates questions such as “why aren’t we doing more with this?” and “shouldn’t we be on this platform?” Comments like “XYZ brand is on it – we’re falling behind!” Sound familiar? You’re not alone. Participating in...
Product Placement is Key to a Successful Public Relations Plan
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the broadcast...
Top Products – Architectural Digest Home Design Show
Welcome to the Kleber & Associates blog! Here’s the latest on the Top Products at the Architectural Digest Home Design Show: Housing From a New York Perspective Although the housing start numbers came in slightly below expectations this week, there were...
Top 10 Products At IBS/KBIS 2014
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 10 Poducts At IBS/KBIS 2014 _________________________________________________________________________________ Danver Affectionately known as the "grandfather" of all the building...